'The Knowledge' - A Levitt Group Podcast
By The Levitt Group
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The Knowledge is a podcast of the Levitt Group, the Chartered Institute of Marketing's sector interest group for senior marketers. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time.
||CleanEpisode 12 - Laure Claire and Benoit Reillier||Platform Strategy||19 2 2018||Free||View in iTunes|
||CleanEpisode 11 - Tiana Laurence||Blockchain for Dummies||2 10 2017||Free||View in iTunes|
||CleanEpisode 10- Benjamin Pring||What to Do When Machines Do Everything||10 5 2017||Free||View in iTunes|
||CleanEpisode 9 - Roland Smart||The Agile Marketer||5 3 2017||Free||View in iTunes|
||CleanEpisode 8 - M Snuikas, P Lee, M Morasky||'Art of Innovation'||10 1 2017||Free||View in iTunes|
||CleanEpisode 7 - Professor Brian D. Smith||Darwin's Medicine||8 11 2016||Free||View in iTunes|
||CleanEpisode 6 - Dr Baker Ahmad Alserhan||Principles of Islamic Marketing||8 9 2016||Free||View in iTunes|
||CleanEpisode 5 - Professor Peter Verhoef||Creating Value with Big Data Analytics||15 7 2016||Free||View in iTunes|
||CleanEpisode 4 - Professor Alexander Manu||Value Creation & The Internet of Things||2 5 2016||Free||View in iTunes|
||CleanEpisode 3: Allyson Stewart Allen||'Working with Americans'||10 3 2016||Free||View in iTunes|
||CleanEpisode 2: Professor Cor Molenaar||‘Why customers would rather have a smartphone than a car’||16 1 2016||Free||View in iTunes|
||CleanEpisode 1 - Dr Marc Sansó||'The Value Trail': creating value through strategy||14 1 2016||Free||View in iTunes|