Financial Planner Marketing Playbook
By Martin Bamford
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The Financial Planner Marketing Playbook podcast from Bamford Media shares insights about content creation, client referrals and behavioural science. Your host is Martin Bamford, chartered financial planner and content marketing professional. Martin is founder of Bamford Media, the creative agency for financial planners, wealth managers and retail financial services providers. Our work helps drive engagement and retain ideal clients by creating innovative and authentic content.
||CleanHow to make quality content your key to success, with Sharon Tanton||In this episode of the Financial Planner Marketing Playbook podcast, I’m joined by Sharon Tanton, creative director and co-founder of Valuable Content. Sharon is co-author of the Valuable Content Marketing book. She works as content director and...||22 1 2019||Free||View in iTunes|
||CleanSeriously effective ways to generate new client enquiries, with Martin Bamford||In this episode of the Financial Planner Marketing Playbook podcast, I’m talking about seriously effective ways to generate new client enquiries. It’s the second of two solocast episodes in this season of the podcast, and these ideas are adapted...||15 1 2019||Free||View in iTunes|
||CleanHow to Outsmart Change, with Engelina Jaspers||In this episode of the Financial Planner Marketing Playbook podcast, we’re talking about change and how to outsmart it. A change in management, the arrival of a new competitor, market consolidation, a disappointing quarter or a new direction for...||8 1 2019||Free||View in iTunes|
||CleanHow neuromarketing can help you persuade anyone, with Dr Christophe Morin||In this episode of the Financial Planner Marketing Playbook podcast, we're talking about the science of persuasion. It's a sad fact that most of our attempts to persuade are doomed to fail because the brains of our audience automatically reject...||1 1 2019||Free||View in iTunes|
||CleanHow to craft compelling content for your financial planner website||In this episode, I’m sharing ideas on how to craft compelling content for your financial planner website. Our research found that the average IFA website blog hasn't been updated for six months. Failure to update website content on a regular basis...||25 12 2018||Free||View in iTunes|
||CleanGenerating business referrals without asking, with Stacey Brown Randall||We all know why referrals from satisfied clients are so powerful. A good referral can result in an engaged client faster and more easily than any other type of lead. But the act of asking for them can be awkward. And awkwardness aside, even asking for..||18 12 2018||Free||View in iTunes|
||CleanHow to Harness the Power of Direct Response Copywriting, with Glenn Fisher||Every financial planning business making sales online is engaged in a battle to get prospective clients to click. More clicks equals more sales equals a more successful financial planning business. In this episode of the Financial Planner Marketing...||11 12 2018||Free||View in iTunes|
||CleanWelcome to the Financial Planner Marketing Playbook||Financial Planner Marketing Playbook is the new audio podcast from the team at Bamford Media. Your host is Martin Bamford, chartered financial planner and founder of creative agency Bamford Media. Coming up in season one, we've got five fantastic...||4 12 2018||Free||View in iTunes|