By The Marketing Podcast from Kantar & Saïd Business School, Oxford University - Making Brands #FutureProof
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The marketing podcast from Said Business School, Oxford University, and Kantar, the marketing insights and consulting company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof).
||CleanFuture Proof: Are brands paying enough attention to audio?||Spotify’s Pete Beeney tells us about the opportunities for brands to capture music listeners with relevant audio content.||23 11 2018||Free||View in iTunes|
||CleanFuture Proof LIVE: What is marketing’s role in the boardroom?||Industry experts discuss the relevance of marketing to the boardroom, recorded live at the Future of Marketing symposium at Saïd Business School.||16 11 2018||Free||View in iTunes|
||CleanFuture Proof Marketing: What can marketers learn from the dark web?||Felipe Thomaz, Associate Professor of Marketing at Saïd Business School, explains why understanding digital black markets could be valuable to brands.||11 11 2018||Free||View in iTunes|
||CleanFuture Proof: Is advertising creative enough?||Industry veteran and award-winning writer Paul Burke shares his wisdom on the state of advertising, and how it can become more creative.||26 10 2018||Free||View in iTunes|
||CleanFuture Proof Marketing: What is the future of radio?||Folder Media co-founder Matt Deegan shares his wisdom on the audio landscape, and how marketers must evolve alongside it.||12 10 2018||Free||View in iTunes|
||CleanFuture Proof Marketing: Is voice technology the next big thing?||Based on award-winning research, Arpapat Boonrod sheds some light on the rise of voice assistants, and what it means for brands. From Kantar & Saïd Business School.||24 9 2018||Free||View in iTunes|
||CleanDo Facebook adverts work?||Facebook’s Ian Edwards discusses the effectiveness of social media advertising, in this marketing podcast from Kantar and Saïd Business School.||5 9 2018||Free||View in iTunes|
||CleanWhat skills do marketers really need?||Mark Visser talks about the marketing professional of the future, in this podcast from Kantar & Saïd Business School.||22 8 2018||Free||View in iTunes|
||CleanWhere are all the women in advertising?||Future Proof Marketing & Insights Podcast from Kantar & Saïd Business School||20 8 2018||Free||View in iTunes|
||CleanCan brands use technology to become more ‘human’?||Future Proof Marketing Podcast from Kantar & Saïd Business School, Oxford University||30 7 2018||Free||View in iTunes|
||CleanWhat does ‘trusting a brand’ actually mean?||Charlie Hiscocks explains what brand trust means today, in this new marketing podcast from Kantar & Saïd Business School.||20 7 2018||Free||View in iTunes|
||CleanAre social influencers worth the investment?||Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School.||20 7 2018||Free||View in iTunes|