715 episodes

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
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The Internet Marketing Podcast Rough Agenda

    • Business
    • 4.7 • 148 Ratings

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.
Hosted on Acast. See acast.com/privacy for more information.

    #710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla Rovaris

    #710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla Rovaris

    In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in!
    In this episode:
    08:10 Paid social ads - your invitation to new potential customers.
    12:45 Why it’s important to consider ad placement and design for attention on different platforms.
    14:11 Repurposing content, and reaching wider audiences through video.
    19:56 Ads create sense of belonging and story.
    21:49 How and why analysing target customers for best engagement is so important.
     
    Resources mentioned in this episode:
    Northbeam – weekly newsletter for platform data
    Thinkbox – video specific data insights/events
     
     
    More about our guests:
    Danielle is the Agency Marketing Manager at Revenue Growth Agency. An avid believer in the power of storytelling to helping brands break through advertising noise, Danielle’s passion lies in the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns.
     
    Connect with Danielle here:
    https://www.linkedin.com/in/danielle-gipps-7aa098110/
     
    Carla is a marketeer with over 9 years’ experience in the field of performance marketing. After leading the paid media activities for entities such as Adidas, Reebok and Gucci, she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She now dedicates her time to her entrepreneurial journey as founder of 3 companies.
     
    Connect with Carla here:
    https://www.linkedin.com/in/carla-rovaris-793831b6/
     
     
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman
     
    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

    • 32 min
    #709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo Madeddu

    #709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo Madeddu

    In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insights and stay up to date with the ever-evolving world of digital marketing.
    In this episode:
    08:39 AI imagery - discussing trust and human instinct.
    10:50 Diverse content formats are crucial for engagement and success - Video is a key focus for its storytelling potential.
    15:17 Using AI to create graphic or animated content saves time but may lack human essence.
    18:24 Prototyping for persuasion and experimentation, repurposing for investment.
     
    Resources mentioned in this episode:
    Search Engine Journal
    Story Worthy by Matthew Dicks
    Steal Like an Artist by Austin Kleon
     
     
    More about our guests:
    Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO.
     
    Connect with Karim here:
    https://www.clickthrough-marketing.com
    https://twitter.com/KarimAdibPR
    https://www.linkedin.com/in/karimadib/
     
     
    Proud father of 2 and tech enthusiast, Manuel has over 14 years of experience in digital marketing. He has honed expertise in holistic digital growth strategies for small to big international businesses and he is committed to pushing the boundaries of innovation.
     
    Connect with Mauel here:
    https://twitter.com/manu_madeddu
    https://www.linkedin.com/in/manuel-madeddu
     
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman
     
    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

    • 24 min
    #708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel Tanveer

    #708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel Tanveer

    In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone.
    In this episode:
    07:30 The purpose of reporting is action-oriented.
    09:32 Seeking examples for data-driven content strategy.
    13:36 Questioning threshold for transitioning from Google Sheets.
    18:10 Algorithms pace making insights difficult and needs monitoring.
    20:53 Identifying opportunities and tools for business growth.
     
    Resources mentioned in this episode:
     
    Chat GTP https://chat.openai.com/auth/login
    Google sheet tips – blog by Ben Collins https://www.benlcollins.com/
     
     
    More about our guests:
    Matt has been working in the SEO industry for 6 years and is a data and process specialist - which also means he’s a Google Sheets nerd. He loves finding tips and tricks to help speed up the work we do every day.
     
    Connect with Matt here:
    https://twitter.com/MattGreenwoodGS
    https://www.linkedin.com/in/matt-greenwood-53931094
     
    Nabeel is a full stack Organic growth specialist currently working at Electrolux in Stockholm, Sweden.
     
    Connect with Nabeel here:
    http://www.linkedin.com/in/nabeelt87/
     
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman
     
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    • 27 min
    #707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan

    #707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan

    In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results.
    In this episode:
    04:27 Research, writing, and personal qualities in learning.
    11:51 Understanding customer emotions for effective content strategy.
    15:28 Involving interviewees, preparing questions, showing impact.
    20:42 AI's potential and ethical concerns.
    27:22 The impact of unconventional inspiration.
     
    Resources mentioned in this episode:
     
    Into The Woods by John Yorke
    They Ask You Answer by Marcus Sherridan
     
    More about our guests:
    Araminta is the Managing Director at Mint Studios, a content marketing agency that helps fintech companies turn their website blog into a customer acquisition channel. She also co-manages the 1,500+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and Edinburgh's Fintech Mixers.
    Connect with Araminta here:
    https://www.linkedin.com/in/aramintarobertson/
    https://www.mintcopywritingstudios.com/
     
    Fiona is a content strategy consultant and founder of Indi Essentials. She supports Brand Managers, Marketing Managers and founders to make the most of their content and specialises in ethical businesses.
     
    Connect with Fiona here:
    https://www.linkedin.com/in/fiona-brennan/
    https://www.indiessentials.co.uk
     
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman
     
    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

    • 30 min
    #706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie Thompson

    #706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie Thompson

    In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients.
    In this episode:
    03:41 Discovering skills, interests, and transition to marketing.
    07:28 Client insights are invaluable for marketing strategies.
    12:09 Embrace moments, capture ideas, face challenges creatively.
    16:54 Momentum and small wins lead to success.
     
    Resources mentioned in this episode:
    The E-Myth by E Gerber
    Quiet by Susan Cain
    Creativity Inc by Ed Catmull
    Trash Theory
     
     
    More about our guests:
    Andi is the founder of Eximo Marketing, dad to Kiera and a BBQ fanatic. He set up Eximo Marketing in the summer of 2017 to help companies find more customers by creating effective marketing strategies, fix under-performing parts of their campaigns, and provide training to educate and engage their teams.
    Connect with Andi here:
    https://www.linkedin.com/in/andijarvis/?originalSubdomain=uk
    https://eximomarketingstrategy.com/
    Threads @Andijarvis
     
     
    Katie is a freelance copywriter and journalist based in York. Since 2016, Katie has been working with SMEs, digital marketing agencies, magazines and students to provide copywriting, blogging, news and feature writing, proofreading, PR and PPC/SEO consultancy.
     
    Connect with Katie here:
    https://www.linkedin.com/company/katie-lingo/
    katie@katielingo.co.uk
    www.katielingo.co.uk
     
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman
     
    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

    • 26 min
    #705 How to Deliver Results with Online PR with Cheryl Crossley & Sarah-Jayne Taylorson

    #705 How to Deliver Results with Online PR with Cheryl Crossley & Sarah-Jayne Taylorson

    In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with journalists. Additionally, they discuss essential tools and resources for PR professionals, such as TikTok and the Grapevine newsletter, and how to stay informed about emerging trends. With valuable perspectives and practical advice, this episode provides a deep dive into the world of online PR and offers valuable insights for marketing professionals.
    In this episode:
    00:00 Trends in online PR and marketing.
    05:57 Successful digital PR should involve more than just backlinks.
    13:29 Journalists face intense pressure handling overwhelming PR.
    14:47 Encouraging personalized journalist relationships.
    19:54 Closing remarks: guests recommended resources.
    Resources mentioned in this episode:
    TikTok trends
    Flipboard
    Grapevine newsletter
     
    More about our guests:
     
    Cheryl is Head of Digital PR at WMG, and has worked in the industry for 15 years. She has experience delivering PR strategies for clients in a broad range of sectors. She has previously spoken at brightonSEO, presenting talks on the Value of Brand Mentions and the Rise of No Follow Links.
     
    Connect with Cheryl here:
    https://www.linkedin.com/in/cheryl-crossley-57037264
    https://www.idhlgroup.com/about/who-we-are 
     
     
    Sarah-Jayne is a Digital PR Consultant at Newcastle-based agency, NORTH. With over 3 years in-house experience, she is now working agency-side leading on iconic brands such as HelloFresh, Green Chef and Bensons for Beds.
     
    Connect with Sarah-Jane here:
    X @sarahjanepr
    https://www.wearenorth.co.uk
    https://www.linkedin.com/in/sarah-jayne-taylorson/
     
     
     
    To find out more about us and the show visit https://internetmarketingpodcast.org
    Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
     
    Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
    https://www.linkedin.com/in/kelvinnewman/
    https://twitter.com/kelvinnewman

    Hosted on Acast. See acast.com/privacy for more information.
     
     

    Hosted on Acast. See acast.com/privacy for more information.

    • 25 min

Customer Reviews

4.7 out of 5
148 Ratings

148 Ratings

darcyb0698 ,

Love this every week!

Thoroughly recommend to all who are interested in marketing and current industry talking points and trends!

Lb01/4 ,

Engaging podcast

I was delighted to be a guest on The Site Visibility Internet Marketing Podcast. Scott is a fabulous host, really listens and engaging. I’m a huge fan of this podcast and enjoy the varied content.

Papscallion ,

Great and varied source of content

Thoroughly enjoy the spectrum of speakers and content!
Keep it up

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