Make Your Mark Online: Website Tips for Personal Brands
By Martin Huntbach & Lyndsay Cambridge
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Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? The Make Your Mark Online Podcast is hosted by Martin and Lyndsay, a husband and wife team who have spent the last seven years designing websites through their digital agency, Jammy Digital. You’ll hear lots of laughter, some disagreements and a few interruptions from our unruly cats. We’re honest and upfront, and won’t shy away from telling you where to save money and where you should invest it. This isn’t about us getting you to spend thousands on a website, in fact, often it can be quite the opposite! Most of all, we want to make this podcast as actionable as possible, so you can start implementing exciting new things that will grow your business. If there’s a particular topic you want us to cover or you have any questions then don’t be weird! Just drop us an email at email@example.com
||CleanEP 022: Part 1/4 in Planning your new website - Website Goals||In the next four episodes of our podcast, we'll be outlining the four key pillars to website success so you can get your website live ASAP in 2019. In this first episode, we're talking GOALS for your website. Yep, before doing anything else, you need...||10 12 2018||Free||View in iTunes|
||CleanEP 021: Tools to improve your website||Over the past 10 years, we've tried hundreds (probably thousands) of tools that have helped us and our clients improve their websites and businesses. Some tools were fantastic, helping us save time and money. Others, were terrible, taking us...||4 12 2018||Free||View in iTunes|
||CleanEP 020: How your ego can damage your website||We're all human. And sometimes being human means our egos can get the better of us. Generally, it's okay when this happens. We can keep ourselves in check and try to be better people. BUT, what happens when our egos creep into our business and, more...||27 11 2018||Free||View in iTunes|
||CleanEP 019: How to avoid overwhelm when building your website||Designing a website yourself can be a lonely and overwhelming process. You've got to figure out hosting, domain names, themes, plugins, content management systems as well as write new copy, figure out the design and get new images. It's no wonder...||20 11 2018||Free||View in iTunes|
||CleanEP 018: How to prepare for a photo shoot for your website||Good photography can make or break a website. If you have bad photos or you rely heavily on crappy stock images, it can really turn off your end-users. We're pretty terrible at the art photography, but, we've learnt a lot about how to get the right...||13 11 2018||Free||View in iTunes|
||CleanEP 017: How to get great testimonials for your website||Testimonials help build trust, authority and make it clear what kind of clients/customers you want to work with. Anyone can get a testimonial and add it to their website but getting an effective testimonial can be difficult. In this episode, we...||30 10 2018||Free||View in iTunes|
||CleanEP 016: Warning signs of a bad web designer||The web design industry has a bad reputation. It seems like every business owner you speak to, from large, corporate companies to freelancers, have had a crappy experience with a web design agency. Why is this happening? Personally, we know many...||23 10 2018||Free||View in iTunes|
||CleanEP 015: How much does it cost to build your own WordPress website?||Building your own website is much cheaper than hiring a web designer. However, sometimes there are hidden or unexpected costs to building your own site. In this episode, we walk you through how much you're likely to spend if you DIY your...||18 10 2018||Free||View in iTunes|
||CleanEP 014: How to appeal to more than one audience on your website||Trying to appeal to more than one target audience on your website is tricky. It's difficult to make sure our message connects with each audience we're targeting. For example, a recruitment agency must appeal to businesses to work with, but they must...||9 10 2018||Free||View in iTunes|
||CleanEP 013: Why we launched a membership and what's inside?||This week we launched a membership community to help personal brands build and grow a successful website. We've had so many questions about the membership, and it made sense to answer these in our latest episode. In this episode, we cover… Why we...||2 10 2018||Free||View in iTunes|
||CleanEP 012: How to Create an Effective About Page||Writing your about page is usually treated as an after-thought. A place to stick your education history, that award you won in 2004 and talk about your favourite pizza toppings. If this sounds like you, then you seriously need to look at your about...||25 9 2018||Free||View in iTunes|
||CleanEP 011: How to choose a domain name for your website||Choosing your domain name can take forever! Should you have your name as your domain name? Should you use your business name as your domain name? Or even, should you include a keyword within your domain name? It can be tricky. In this...||18 9 2018||Free||View in iTunes|
||CleanEP 010: How to attract your ideal clients using your website||Working with your ideal client is the dream, but sometimes it's difficult to say who you want to work with and who you don't. In this episode, we discuss the many ways you can attract your ideal clients and put off those you don't want to work with....||10 9 2018||Free||View in iTunes|
||CleanEP 009: Why our first website failed miserably||We were bright-eyed twenty-one-year-olds when we invested every penny we had (and hadn't, to be honest) into a brand new website. It failed miserably. In this episode, we uncover what went so wrong in our first ever business, so you don't make the...||4 9 2018||Free||View in iTunes|
||CleanEP 008: 8 Tips to Increase Website Conversions||Converting your website visitors into paying customers doesn’t just happen by accident. There are so many things you can do to increase conversions on your website. In this episode, we’re going to be going through eight very simple tweaks you can...||28 8 2018||Free||View in iTunes|
||CleanEP 007: How to Transition into a Personal Brand the right way||In this episode, we go through how to transition from a traditional, service-based business into a personal brand.||21 8 2018||Free||View in iTunes|
||CleanEP 006: Should you Redesign or Tweak your Website?||Do you really need to redesign your entire website or can you make tweaks instead||14 8 2018||Free||View in iTunes|
||CleanEP 005: Why you need a "Big, Bold Statement" and how to create one||Every website needs a big, bold statement or some kind of value proposition to keep their visitor engaged.||7 8 2018||Free||View in iTunes|
||CleanEp 004: How to Find Your Tone of Voice for your Personal Brand||What is your "voice" and how does it relate to your website?||30 7 2018||Free||View in iTunes|
||CleanEP 003: SEO Basics for Personal Brands||How to optimise your personal brand website||22 7 2018||Free||View in iTunes|
||CleanEP 002: 8 Essential Elements of a Personal Brand Website||What Should You Include on a Personal Brand Website?||22 7 2018||Free||View in iTunes|
||CleanEP 001: Should You Build Your Own Website or Hire an Agency?||Not really sure if you should build your own website of pay an agency?||22 7 2018||Free||View in iTunes|
||CleanEP 000 - Introduction to the Make Your Mark Online Podcast||Where we help personal brands build and grow a successful business website.||21 7 2018||Free||View in iTunes|
Highly trustworthy duo
Martin & Lyndsay are brilliant! The way they chat about personal branding and websites is so easy to consume, not overwhelming and highly practical. Definitely one (or two) you should listen to.
Martin and Lyndsay are Ace!
I have learnt so much already from Martin and Lyndsay and they are only a few episodes into their new podcast. It's a great listen and recommend to anyone looking to improve their website. Enjoy this fun, educational and motivational podcast.
Martin and Lyndsay really know their stuff! If I want to know anything about web design I go to these guys!