Marketing Musings Podcast Louise Mason, Your Marketing Specialist

Kind isn’t often a word used to describe marketing. And yet it was the concept of businesses being kinder in their marketing that inspired me to start a podcast exactly 2 years ago today.
In the first ever episode of Marketing Musings I explored what it means to be kind in marketing, to your customer and to yourself. There’s so many juicy nuggets in this episode, let's explore some of my favourites and take a fresh look at Kind Marketing and what it means in 2020.

When I started my business I set out on a mission to help 1,000 business do better smarter marketing. Now I am over halfway to achieving that target and I wanted to share some of my learnings with you. In this episode you will hear about some of the mistakes that companies are making with their marketing and how it’s changing the way I work to help you make more money with your marketing.
 
For links to all the resources mentioned in this episode please visit the shownotes: www.yourmarketingspecialist.co.uk/marketingmusings32
 

Join us for today’s podcast episode where I’m answering Sally Duffin’s questions about creating strong consistent messaging for different social media platforms.
I asked my Facebook group “what is the biggest marketing challenge you are facing in your business right now?” And I loved this challenge because it specifically mentions tailoring content to different social media platforms. Every social media network is different, and you don’t want to be posting the same message to all platforms at the same time.
We also explore what makes content relevant to your audience, the benefits of creating evergreen content, how chunking your content into campaigns can help with consistency and the power of repurposing.
Sally is having a change of direction with her business and brought part b of her question to the table.
“How do I send a different message to the audience I’ve already got and hope they don’t leave?”
 
Please visit the shownotes for all the links and resources mentioned in this episode www.yourmarketingspecialist.co.uk/marketingmusings31

The Marketing Musings podcast is back! I asked my audience what is the biggest marketing challenge you are facing in your business right now? And today we explore Juliet’s challenge on starting all over again.
When your business evolves or pivots, closes down and starts up as something else entirely how do you get started again with your marketing?
The answers are in this episode along with a downloadable checklist to work though for anyone who feels like they are starting again. Head on over to the shownotes page to grab your copy www.yourmarketingspecialist.co.uk/marketingmusings30.

How much does a website cost?
Following on from our discussion yesterday about how to get started with a website, today we turn to how much websites cost and the different options available. We also talk about allocating a marketing budget for ongoing website costs for updates, changes and back ups.
 
Please visit the shownotes for all the links mentioned in this episode
www.yourmarketingspecialist.co.uk/marketingmusings29

How to build a website
A question I get asked a lot is how to get started with a website, so in this episode we explore the options of website builders, the difference between wordpress.com and wordpress.org and a few other things to consider when choosing your website platform or website builder. 
 
For links to all the resources mentioned in this episode please visit 
www.yourmarketingspecialist.co.uk/marketingmusings28