Marketing Strategies Podcast
By Matt Byrom
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I speak with an expert marketer from a high growth company each week. We discuss the marketing strategies they have used to grow their business. We talk about marketing channels, tactics, campaigns, tools and methods they have used to generate leads, sales and happy customers. I speak with marketing experts from companies such as Shopify, Drift, Hubspot, Buffer, Constant Contact, Insight Squared and many more. - - This podcast is for you if: - - * You’re new to marketing and want to learn up to date strategies. * You’re a seasoned marketer looking for new ways to improve your campaigns. * You’re a business owner who wants to implement growth strategies for your business. Listen and subscribe today. Please rate this podcast if you enjoyed it :)
||CleanHow Typeform Disrupted An Industry & The Marketing Tactics They Use To Grow - With Sancar Sahin from Typeform||Typeform exploded into popularity with their unique conversational form builder in 2012. Their product disrupted a market that was used to filling out static forms files by field. Typeform was able to boast form completions of 60%+ whereas a standard...||5 2 2019||Free||View in iTunes|
||CleanHow Seedrs Market Their Business (700+ deals and €175 million in invested)||I speak with Ben Aronsten who is Chief Marketing Officer at Seedrs. We discuss how Seedrs has grown in a competitive and regulated financial industry. Seedrs is the most active equity crowdfunding platform in Europe with 700+ deals and €175 million...||7 1 2019||Free||View in iTunes|
||CleanHow To Create And Promote A Successful Online Course - With Amy Porterfield||I speak with Amy Porterfield about marketing and promoting courses. Amy has extensive experience with creating and promoting successful online courses. We discuss her full funnel from growing an email list all the way through to generating course...||21 8 2018||Free||View in iTunes|
||CleanHow Uber Acquire New Users Through Digital Marketing - With Kevin Heung From Uber||I speak with Kevin Heung who is Head of Digital Marketing at Uber. This is a fascinating look into how Uber conducts their digital marketing and how they acquire new users. We discuss paid search, paid social, display, content marketing, organic...||15 8 2018||Free||View in iTunes|
||CleanHow AppSumo, 500 Startups & Reforge Use Email Marketing For Growth With Susan Su From Reforge||I speak with Susan Su who is Head of Marketing at Reforge. Before this Susan worked as a growth partner at 500 Startups and Head of Content Partnerships and Email Marketing at AppSumo. We discuss email marketing in detail and I understand Susans...||8 8 2018||Free||View in iTunes|
||CleanHow Grammarly Grew To 10 Million Users - With Yuriy Timen from Grammarly||I speak with Yuriy Timen who is Head of Growth & Marketing at Grammarly. We discuss how Grammarly has grown from a small paid for product used by students to a widely available web app used by 10 million people. It’s Grammarly’s ambition to be...||3 7 2018||Free||View in iTunes|
||CleanHow Skyscanner Grew To 70 Million Users With 50%+ YOY Growth - With Douglas Cook From Skyscanner||I speak with Douglas Cook who is Director of Growth at Skyscanner. Skyscanner operates in the extremely competitive travel search space. They have seen phenomenal growth in their website visits and user numbers and they’re still growing aggressively..||19 6 2018||Free||View in iTunes|
||CleanHow Spotify Has Grown To 70 Million Paid Users - With Patrick Moran From Spotify||I speak with Patrick Moran who is Global Head of Growth Marketing at Spotify. We discuss the marketing strategies Patrick and his team have used to grow Spotify. Even with strong competition in this space Spotify has grown from 57m paid users in...||13 6 2018||Free||View in iTunes|
||CleanHow TrackMaven Grow Their User Base & Prove ROI For Their Customers - With Allen Gannett From TrackMaven||I speak with Allen Gannet founder and CEO of TrackMaven about their marketing strategy. Allen tells me about how they mange their content, we discuss the gated/ungated debate, how they have run up to 10 events per month in the past, how long their...||5 6 2018||Free||View in iTunes|
||CleanHow Instapage Created Their Own Business Category For Growth - With Saranya From Instapage||I chat with Saranya Babu Vice President of Marketing at Instapage. We discuss how they have created a new business category called post-click optimisation. This is the part of the funnel after someone clicks on an advert and before they convert on...||30 5 2018||Free||View in iTunes|
||CleanHow Distilled Grow Their SEO Agency Through Building Their Network & Conferences - With Will Critchlow From Distilled||I speak with Will Critchlow, founder and CEO of Distilled. Will and his team have grown Distilled into a hugely reputable SEO firm. In this episode we discuss how they have done that through building their network over time, having a low entry point...||23 5 2018||Free||View in iTunes|
||CleanHow Revolut Raised $250 Million And Plans To Reach 100 Million Customers In 5 Years - With Val Scholz From Revolut||I speak with Val Scholz, Head of Growth at Revolut. They have just raised their series c for $250 million valuing the business at $1.7 billion. We discuss the strategies they have used to get there. This episode is very product focussed as Revolut...||16 5 2018||Free||View in iTunes|
||CleanHow Perkbox & Deliveroo Achieve Phenomenal Growth With Paid Social & Experiments - With Yoann Pavy from Perkbox||I speak with Yoann Pavy, Head of Performance Marketing at Perkbox. We discuss his past experience at Deliveroo as their Head of Paid Social. We discuss how Deliveroo use paid social media to drive traffic and sales across multiple countries. We also...||9 5 2018||Free||View in iTunes|
||CleanHow To Grow (And Sell For $165M) Using Partnerships - With Mike Morris From Get Response||I speak with Mike Morris who is Head of U.S. at Get Response. Mike has had an interesting past as he was at Grasshopper for 7 years. He helped grow the company to a $165 million acquisition by Citrix. We discuss partnerships, events, content marketing..||2 5 2018||Free||View in iTunes|
||CleanHow Venngage Use Content Marketing To Generate 5,000 User Sign Ups Per Day - With Nadya Khoja from Venngage||In this episode I speak with Nadya Khoja from Venngage. We discuss content marketing in detail. Specifically we discuss how Venngage find content opportunities that they feel they can rank for and their audience wants to see. We also discuss the...||25 4 2018||Free||View in iTunes|
||CleanHow To Generate Traffic And Customers With Organic Search - With Lukasz Zelezny from uSwitch||In this episode I speak with Lukasz Zelezny, Director of Organic Performance for ZPG Plc. Lukasz specifically works on the companies uSwitch brand. He has a vast experience with SEO and organic acquisition. We discuss the things he does to...||18 4 2018||Free||View in iTunes|
||CleanHow To Use Webinars To Generate New Customers - With Hana Abaza From Shopify Plus||In this episode I talk with Hana Abaza, Head of Marketing for Shopify Plus. We discuss the range of channels and strategies she used at Uberflip, a fast growing marketing startup, and Shopify Plus, a 3,000 person ecommerce powerhouse. We discuss the...||11 4 2018||Free||View in iTunes|
||CleanHow To Create Content Your Audience Craves! - With Jay Acunzo from Unthinkable||In this episode I speak with Jay Acunzo founder of Unthinkable. Before founding Unthinkable Jay was Digital Media Strategist for Google and Head of Content for HubSpot. He’s now host of his podcast Unthinkable. Which was called "one of the...||4 4 2018||Free||View in iTunes|
||CleanHow Insight Squared Create Consistently Exceptional Marketing Content - With Joe Chernov from Insight Squared||In this episode I speak with Joe Chernov from Insight Squared. We discuss how Insight Squared create content to support their customer journey. They use data and detailed mapping to understand how people move through their lifecycle before during and...||28 3 2018||Free||View in iTunes|
||CleanHow To Use Content To Attract And Support 500,000 Users - With Dave Charest from Constant Contact||In this episode I speak with Dave Charest from Constant Contact. We discuss everything content marketing. Dave and his team use content to generate traffic and support their existing customers. In this episode Dave tells me how they have evolved their..||21 3 2018||Free||View in iTunes|
||CleanHow Buffer Grew Their Blog To 20 Million Visitors - With Kevan Lee from Buffer||In this episode I speak with Kevan Lee, Director of Marketing at Buffer. Kevan and his team have built Buffer to become a household name in social media management software. They have grown their business organically through content marketing, social...||14 3 2018||Free||View in iTunes|
||CleanHow To Build Authority To Rank For Very Difficult Keywords - With Andy Crestodina from Orbit Media||In this episode I speak with Andy Crestodina. He founded Orbit Media 17 years ago and remains at the head of the company. Andy has an interesting marketing strategy where they use content not to generate leads in the form of downloads or subscribers...||6 3 2018||Free||View in iTunes|
||CleanHow Drift Use Marketing Experiments To Achieve Massive Growth - With Guillaume Cabane "G" from Drift||In this episode I speak with Guillaume Cabane, G to his friends. G is the mad scientist who has worked in the growth team at Mention and Segment before joining Drift as VP of Growth. G loves experimenting with marketing tactics and tech tools. He is...||6 3 2018||Free||View in iTunes|
||CleanHow To Grow Your Business Through Storytelling - With Joe Lazauskas from Contently||In this episode I speak with Joe Lazauskas from Contently. We discuss how Contently has grown into a content marketing powerhouse through storytelling. Joe’s passion for storytelling is clear. In this episode Joe talks us through how telling stories..||6 3 2018||Free||View in iTunes|
Keep them coming
Really interesting and informative- perfect for my commute to work!
A really interesting podcast!
A great podcast with some fantastic insight into marketing strategies used by industry experts. Cant wait to see who he has on next!
Learning lots of valuable information
Matt always invites interesting guests who share their industry expertise with stimulating discussions. A huge insight and incredibly valuable information to anyone looking to strengthen their marketing methods! This is definitely a go-to podcast!
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