25 episodes
Psych Insights for Modern Marketers Kevin Rogers & John Carlton
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- Business
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5.0 • 5 Ratings
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You’re about to be ushered past the velvet rope… into a world of hyper-effective salesmanship that’s understood and used only by the world’s most notoriously rich and successful marketers.
We’re taking a journey deep inside the human brain… past the surface clutter and into the psychological insights to answer the one crucial question – what makes people buy?
Your host is Kevin Rogers, along with the most-ripped off and respected copywriter alive, John Carlton… and this is Psych Insights for Modern Marketers.
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PI4MM33: Finding Inspiration with guests David Deutsch, Parris Lampropoulos, Marcella Allison
The world’s laziest podcast is back! (What!? It’s only been a year and a half.) This is a special episode on finding MOTIVATION and INSPIRATION, both when you’re a new copywriter and you don’t yet have a reason to write… … and also once you’re in the thick of your career and need to STAY […]
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PI4MM32: Writing With Rhythm
Have you noticed that you can’t talk a song lyric without hearing the melody of the song? Try it now with the Stone’s “Jumping Jack Flash” I was born in a cross-fire hurricane And I howled at my ma in the driving rain You hear that riff don’t you? Weird, right? Well, there’s a powerful […]
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PI4MM31: The Bar Conversation
The fastest way to cut through all the clutter and confusion around starting your sales copy is to simply talk it out. Alcohol also helps 🙂 In this episode of Psych Insights For Modern Marketers, John shares his famous (and endlessly proven) method for getting to the heart of your offer… … and making sure […]
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PI4MM30: Living With Gusto
Lot’s of deep (and inspirational) “ah-ha!” moments in this one, including… 4:37 – What most marketing gurus preach religiously, but will actually make your audience flee in droves. (Instead, this 4-letter F-word is the key to turning your prospects into rabid, lifelong fans.) 7:17 – Warning: How Netflix can chill your career if you fall […]
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PI4MM29: How Do You Want To Be Remembered When You’re Gone?
Here’s how the inspiration for this show went down through email. John Carlton […]
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PI4MM28: The Pro’s Guide To Becoming A More Interesting Person. (A stunning new life awaits you. Formula included.)
PI4MM28 Show Bullets: [07:00 ] The brutally honest truth about why everyone definitely thinks you’re a boring snob [14:46] A-Lister John Carlton shares what makes people like you personally interesting to him [16:02] How both shoes dropping might be the best thing to happen to you, and how it makes you interesting as h-e-double hockey sticks […]
Customer Reviews
Learn as you laugh
This podcast, with John Carlton and Kevin Rogers, has become my favourite for in-car listening. Witty, intelligent and hugely informative, the content switches rapidly between copywriting, marketing, culture and pearls of wisdom for a better life. It is great fun to listen to and I’ve learned a lot. Thanks, Kevin and John!
The Most Entertaining Education in Direct Response Copywriting
This stuff is pure gold. It is packed with valuable information on salesmanship, human psychology, copywriting, direct response marketing. And it is entertaining!!!
John Carlton and Kevin Rogers are the masters of their craft and excel as teachers. It will be the only podcast that you will listen to over and over and over again.
What every business owner should know... but probrbly doesn't.
These eastu to cosume dialogues between two master copywriters go deep in to why humans do what they do and how you can us this information to create successful sales. Really if every business woner know this stuff they would be far wealthier and clued up why people would want what they are offering.
This goes deep in to human behaviour and what makes someone lust after a product or service just because of what you've written or said in a sales video or page.
I really enjoy listening to Kevin and John and I know that the knowledge and insights I gain from this will help me to my own life of success as I put them to use.
This is as good as it gets -- awesome stuff indeed.
Carl Picot