Good Copy Bad Copy – Radix
By Radix Communications
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A podcast exploring trends and issues in B2B technology marketing through a copywriting lens.
||CleanPodcast 68: the best B2B content of 2018||As 2018 draws to a close, it's time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples. The post Podcast 68: the best B2B content of 2018 appeared first on Radix.||17 12 2018||Free||View in iTunes|
||CleanPodcast 67: B2B content trends and analytics – which formats get the best results?||Which types of B2B content get the strongest engagement? And how do you measure what content works best? The post Podcast 67: B2B content trends and analytics – which formats get the best results? appeared first on Radix.||27 11 2018||Free||View in iTunes|
||CleanPodcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?||Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right? The post Podcast 66: is it ever OK to use comedy in B2B copy – and i||31 10 2018||Free||View in iTunes|
||CleanPodcast 65: handling feedback on your writing, and how to proofread well||How do you handle negative feedback on your writing? And what does it take to proof something properly? The post Podcast 65: handling feedback on your writing, and how to proofread well appeared first on Radix.||24 9 2018||Free||View in iTunes|
||CleanPodcast 64: data v creativity, and SEO copywriting for B2B||Does B2B's addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford. The post Podcast 64: data v creativity, and SEO copywriting for B2B appeared first on Radix.||28 8 2018||Free||View in iTunes|
||CleanPodcast 63: writing B2B copy for international audiences||How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all... The post Podcast 63: writing B2B copy for international audiences appeared first on Radix.||31 7 2018||Free||View in iTunes|
||CleanPodcast 62: content strategy, and how B2B web writing has changed||How do you create truly unique web copy and successfully manage projects from start to finish? The post Podcast 62: content strategy, and how B2B web writing has changed appeared first on Radix.||27 6 2018||Free||View in iTunes|
||CleanPodcast 61: what can you buy to improve your B2B writing?||What's the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech. The post Podcast 61: what can you buy to improve your B2B writing? appeared first on Radix.||21 5 2018||Free||View in iTunes|
||CleanPodcast 60: the lowdown on B2B messaging workshops||Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you'd want one. The post Podcast 60: the lowdown on B2B messaging workshops appeared first on Radix.||24 4 2018||Free||View in iTunes|
||CleanPodcast 59: writing email subject lines, B2B InTech 2018||Steve shares five proven ways to write B2B email subject lines... plus one crazy thought you might have overlooked. David reports from B2B InTech 2018. The post Podcast 59: writing email subject lines, B2B InTech 2018 appeared first on Radix.||20 3 2018||Free||View in iTunes|
Useful tips for B2B writers
This one isn't for the casual listener but is full of useful discussion for B2B copywriters like me.
The Radix team is made up of experienced writing pros who share their knowledge in an open and honest way. It's reassuring to hear their viewpoints, as it's often hard to know what's best practice when writing content. Keep up the good work!
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