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The Self Publishing Formula Podcast

By Mark Dawson & James Blatch

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Mark Dawson is a best selling self-published author on multiple platforms. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the acclaimed online course ‘Facebook Ads for Authors’. That course now includes modules on Twitter and YouTube advertising and is constantly evolving. He is also developing a course for writers at the start of their self publishing careers. James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel. Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.

Customer Reviews

If you write, you must listen...

Great podcast. Highly relevant and interesting for newbies and well established writers alike. Great production quality too. These guys know what they are doing...

Essential for writers at any level...

A fantastic podcast packed full of practical tips for writers from established names in the industry. A must-listen for anyone writing their first, or their hundredth book.


Really informative and a must for anyone considering self-publishing.

The Self Publishing Formula Podcast
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Customer Ratings