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Shiny New Object

By Tom Ollerton

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There was a time when advertising was pictures in magazine, blurry ads on the telly and some posters around town. Let’s be honest you’re amazed it worked. Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with. If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers. Marketing tech is the most powerful force in commerce today.. The ‘Shiny New Object’ Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.

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