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We gather the knowledge and insight across the global Siegel+Gale network to peer into the issues and trends shaping the business landscape through our unique lens of simplicity.
||CleanWorld's Simplest Brands||Nearly 16,000 participants, 9 countries, 800 brands - this is the Siegel+Gale World's Simplest Brands - a deep dive into the brands that are delivering simpler experiences for consumers which is driving loyalty and a premium for their products and s...||27 11 2018||Free||View in iTunes|
||CleanEmpty Vessels Make the Most Noise?||New logos, new identities, new mistakes? We've just had the seasonal circus of fashion weeks in New York, London, Milan and Paris. The world of fashion and retail seems to be in a constant state of flux as brands and retailers try to figure out who the.||2 10 2018||Free||View in iTunes|
||CleanThe Wonderful World of Naming in China and the West||What's in a name? More than you might think in fact. In this week's Simplicity Talks we are crossing continents, languages and emotions to discover the opportunities and pitfalls for brands when it comes to naming their business, services or products .||6 8 2018||Free||View in iTunes|
||CleanA Crisis of Trust?||We delve into an apparent ‘crisis of trust’ facing some of the biggest industries and names out there. From the big four to big pharma, we are looking at how players are battling against a loss of trust, how trust relates to brand equity, the role o||1 7 2018||Free||View in iTunes|
||CleanThe Sea of Sameness||In our inaugural episode, Robert Costelloe and Mitchell Kirkham-Cooper speak with John Matthews, Siegel+Gale’s Strategy Director for Europe...||12 6 2018||Free||View in iTunes|
Great, insightful listen covering some fascinating topics that are relevant to us all – inside and outside of the branding industry. Recommend!
Great podcast that looks into the business of branding. Full of great insights and engaging interviews. A great listen for anyone interested in the field.