Social Minds - Social Media Marketing Answered
By Social Chain
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Social media is altering behaviours which have remained unchanged for decades, the repercussions of which have spread far and wide, infiltrating homes and tearing through industries. From the depths of data science to your gran’s Tinder profile, we’ll be talking openly about just how much social media has changed the game - exposing the reality of 4 billion people’s daily digital consumption and uncovering little-known secrets from behind the scenes. Join us if you’re ready to face the truth of an always-online world, but be warned - once you know, there’s no going back. Social Minds is the UK’s first ever dedicated social media marketing podcast, and is brought to you by award-winning global agency, Social Chain.
||CleanEp. 024 - The Perfect Pitch: How You Can Make Your CEO Care About Social Media||Social media is not just a young person’s game. It is increasingly important that C-level executives have a full understanding of the value which social media can provide. But how does a social media manager sell a big idea to a big cheese? In...||18 2 2019||Free||View in iTunes|
||CleanEp. 023 - Sounds of Social: Why Emerging Artists Are Becoming Influencers||Disruption is on the way, and Silicon Valley’s tech giants have an appetite for it. In episode 023 of Social Minds, we’re joined by Anya Du Sauzay, head of digital marketing at Sony Music Entertainment / Syco Music, to find out how social media...||12 2 2019||Free||View in iTunes|
||CleanEp. 022 - Content That Works: 3 Principles to Effectively Scale Your Marketing Output||Content marketing is still relatively new, so why are our processes stuck in the past? Externally, we strive for speed and innovation but, internally, the industry’s way of working remains slow and bloated. In episode 022 of Social Minds, CEO of...||4 2 2019||Free||View in iTunes|
||CleanEp. 021 - Breaking Social: On Mark Zuckerberg’s NYE Resolution, Instagram’s Hypocrisy and THAT Gillette Ad||In our first episode of 2019, Theo and Eve sit down for a special edition of Social Minds: Breaking Social. In this, we debrief from the biggest social media stories to break so far this year—including Mark Zuckerberg’s challenge to host public...||28 1 2019||Free||View in iTunes|
||ExplicitEp. 020 - Moving FWD: What 2019 Will Bring For Users, Platforms and Brands||From the death of the News Feed to social-first CRM and a departure from social networking, December has seen an influx of marketers making their predictions for 2019. In our final episode of 2018, Social Chain strategy director, Mike Blake-Crawford,...||17 12 2018||Free||View in iTunes|
||CleanEp. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive||Experiential marketing is broken. That is the opinion of Lee Benecke, head of digital engagement and our guest for episode 019 of Social Minds. In this episode, Lee gives a sobering account of the state of online/offline activations and blames brand...||10 12 2018||Free||View in iTunes|
||CleanEp. 018 - Rewriting Social Storytelling: How To Engage The Masses In 15 Seconds Or Less||Is storytelling a realistic goal on social media, or just another of marketers’ favourite buzzwords? In episode 018 of Social Minds, we sit down with Alex Ayin, commercial director at Media Chain, to find out exactly how brands can overcome platform..||5 12 2018||Free||View in iTunes|
||CleanEp. 017 - An Industry’s Prejudice: Why Social Media Managers Deserve Our Respect||Social media professionals typically suffer from a lack of understanding and respect from the outside world - but there’s one position which struggles to gain recognition within the walls of the industry. In episode 017, we’re joined by Elizabeth...||26 11 2018||Free||View in iTunes|
||ExplicitEp. 016 - The Art Of Influence: Why Today’s Youth Are Rejecting ‘The Influencer’||You might think that kids all want to be YouTubers or Instagrammers when they grow up. But among adolescents, the desire to be an ‘influencer’ is on the decline. In episode 016 of Social Minds, we’re joined by Bexy and Krupali of culture-based...||19 11 2018||Free||View in iTunes|
||CleanEp. 015 - Think Inside The Box: Why Vertical Video Should Be A Priority For Brands||96% of video is consumed on mobile, so brands and marketers should understand the importance of mastering vertical video. In reality, many remain stubborn in their execution - either hacking, botching or ignoring the pivot to 9:16 entirely. In episode..||12 11 2018||Free||View in iTunes|
||ExplicitEp. 014 - Just Ad Copy: Why Artificial Intelligence Won't Kill Copywriting||The AI apocalypse is a recurring theme in tabloid newspapers, but journalists have bigger concerns than bots cloning the newsroom. Copywriters are less optimistic, however, and their fears haven’t been quashed by the arrival of Phrasee – a tool...||5 11 2018||Free||View in iTunes|
||ExplicitEp. 013 - Turning Social Inside Out: The Top 10 Hacks We’re All Unaware Of||Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Chain head of innovation, George MacGill, growth hacking is not only about having the answers but asking the right questions. Whether it’s cracking...||29 10 2018||Free||View in iTunes|
||CleanEp. 012 - Q&A With The ASA: Who Claims Responsibility For Social’s Media?||Born from a saturation of social media scandals, the age of digital transparency is upon us. Episode 012 of Social Minds hears Matt Wilson, senior media relations officer for the Advertising Standards Authority, explain that while regulators don’t...||22 10 2018||Free||View in iTunes|
||CleanEp. 011 - Nature, Nurture and Neuroscience: How To Win The Minds of a Generation Who Expect It All||As marketers, we’re obsessed with making people feel. But why should anyone have feelings about a brand? Social Chain’s own Oliver Yonchev believes that ‘the mindset marketer’ will be everything in 2019. And as age and profile labels become...||15 10 2018||Free||View in iTunes|
||CleanEp. 010 - See It, Scan It, Buy It: How AR Will Shape E-Commerce in 2019 and Beyond||To the average consumer, augmented reality means little more than face filters - for now. But ask a futurist such as Kat Callow, our guest for Episode 010 of Social Minds, and you'll see how this revolutionary tech is set to shape the future of...||9 10 2018||Free||View in iTunes|
||CleanEp. 009 - When Sponsorship Meets Sport: How Brands Can Engage The Next Generation of Fans||For sports fans in 2018, a logo on a shirt simply isn’t enough. Sponsorship deals are part and parcel of the beautiful game, but Social Chain head of sport, Rich Johnson, warns that brands are failing to resonate with a modern crowd. As a new...||2 10 2018||Free||View in iTunes|
||ExplicitEp. 008 - A CEO's Burden: Predicting The Unpredictable Future Of Technology||Social Chain Group CEO, Steven Bartlett, has a responsibility to brands, employees and investors to predict the ever-changing landscape of social media. But how do you predict the unpredictable? In Episode 008 of Social Minds, Steve gives us a candid...||25 9 2018||Free||View in iTunes|
||CleanEp. 007 - Understanding Meaningful Engagement: What Facebook Isn’t Telling You||Facebook’s algorithm is crippling content which fails to inspire ‘meaningful engagement’ - but who dictates what meaningful means? As Social Chain strategy director, Mike Blake-Crawford, points out: the perceived value of content differs between..||18 9 2018||Free||View in iTunes|
||ExplicitEp. 006 - Bots Are No Silver Bullet: Why Marketers Must Manage Their Tech Expectations||When it comes to automated tools, as an industry we’re confused. Are chatbots artificial intelligence, a customer service tool, the death of email marketing or all of the above? Syd Lawrence, CEO of The Bot Platform and our guest for Episode 006 of...||10 9 2018||Free||View in iTunes|
||ExplicitEp. 005 - The New Face of Charity: How No-Nonsense Advertising Is Saving Lives||Suicide is the biggest killer of men under 45 in the UK; nevertheless, a metaphorical handbrake exists whenever the ‘S’ word is mentioned. This week on Social Minds, we sit down with Simon Gunning, the CEO of CALM (Campaign Against Living...||4 9 2018||Free||View in iTunes|
||CleanEp. 004 - Influencer Fraud Explained: The Questions Brands Should Be Asking||Calls have been made for urgent action to tackle influencer fraud - before trust is lost forever. But short of being put off, brands continue to blindly pump billions into influencer marketing. Social Chain head of influencer talent, Tom Peters,...||28 8 2018||Free||View in iTunes|
||ExplicitEp. 003 - Social Equity and the Student Night Out: An Events Marketer’s Secret To Survival||When marketing a club night where the venue, the DJ and the drinks deals are all the same, how does one ensure their night out is the place to be? In Episode 003 of Social Minds, we speak to the managing director of student events company Voodoo...||22 8 2018||Free||View in iTunes|
||CleanEp. 002 - Love Island Exposed: How One Show Ended the War Between TV and Tech||If Love Island was ever a guilty pleasure, this year, they dropped the guilty. But how much of the show’s success is owed to social media? In our second instalment of Social Minds, ITV business development director, Jason Spencer, reveals how Love...||21 8 2018||Free||View in iTunes|
||CleanEp. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer||Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation||17 8 2018||Free||View in iTunes|
Life Changing Doesn't Cut It
I'm going to be honest I got here by accident looking for the new 'simple minds' album off of Don't you forget about me' fame but this podcast opened my eyes, ears and heart to the world of influencer fraud ... in all serious great pod have already recommended it to my neighbour, priest and therapist.
You must listen to this podcast!
Honestly really enjoyed this podcast — felt as though I was genuinely part of the conversation (which is what you want from any podcast that discusses issues that impact us all).
Ironically, I’m excited to chat more about this with other people on social media as it’s super thought-provoking and it deserves to be discussed!
Keep it up guys, excited for the next one!
Best source of learning
I’ve been in the industry for 20 years, Social Minds is a great source for learning about such a fast paced environment. It’s a generous and inspiring source for learning.