Story Led Marketing - Where the Magic Happens!
By Sarah Archer
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
The marketing landscape has changed. Information and communication are bombarding us 24/7. It’s difficult to understand exactly what we should be doing, and easy to switch to the next shiny penny when results aren’t instant. Combine this with the fact that our potential customers are getting jaded and cynical…it’s not surprising that marketing seems more overwhelming than ever. That’s why I created the Story Led Marketing podcast. I’m Sarah Archer, entrepreneur, coach, comedian, speaker, writer and host of The Speaking Club podcast. In this show, I’ll be sharing the tools and techniques I’ve discovered that helped me create a new way to do marketing. Story Led Marketing blends the relevant concepts from the gurus of the past, with storytelling, humour and a simple marketing system that reflects the need to lead with more value and connection to reach even the most skeptical consumer of today. Whether you’re just starting out as an entrepreneur, or you’ve had a business for a while, if you want to consistently create a pipeline of ideal customers through your marketing, then you’re in the right place.
||CleanThe Big 3 Essentials for Business & Marketing Success – 003||When I left the corporate world for the last time, I had planned to focus my business coaching on helping entrepreneurs increase their impact and revenue through public speaking. The thing I quickly found was that so many of them didn’t have the...||6 2 2019||Free||View in iTunes|
||CleanTwo Game Changing Marketing Discoveries (Part 2) – 002||It’s said that there’s nothing new under the sun and in marketing it’s certainly true that we’re still applying the ideas, tools and tricks of some of the direct response marketing gurus of the last century… but not all of it is useful today..||6 2 2019||Free||View in iTunes|
||CleanTwo Game Changing Marketing Discoveries (Part 1) – 001||Marketing isn’t easy, but it can be simpler. When I launched my first business, I took the traditional advice about what you need to do when you’re starting up, but it didn’t help me get what a new business… what any business needs… and that..||3 2 2019||Free||View in iTunes|