The Numbers Game Podcast | Audience Growth for Startups & Content Creators
By Colin Gray & Matthew McLean
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This is a show about the numbers everyone pretends to ignore. It's about growing your audience, your traffic and your income. But, of course, you know that's all about the people behind the numbers. The trust and the engagement you can build. Grow a loyal audience, and the rest of the numbers take care of themselves.
||CleanIntroducing Hostile Worlds – An Audio Drama/Documentary Hybrid||Here at The Podcast Host we’ve been hard at work recently, creating a new highly-produced podcast. It’s called Hostile Worlds, an it’s an audio drama/space documentary hybrid. If that’s right up your street,||25 6 2017||Free||View in iTunes|
||CleanPopup Optin Results & Content Calendar Tools | #009||Welcome back to another episode of The Numbers Game! Last week, our discussions focused around the income here at The Podcast Host, with our story, data and lessons sections. Now, for the second part, it’s the turn of our experiment section and,||15 6 2017||Free||View in iTunes|
||CleanAll About the Money: Income Stats & Diversifying Affiliate Earnings | #008||Hey, welcome back to another episode of The Numbers Game…but this week, there’s a twist. We’ve decided to change things up a bit. Rather than have one long episode (usually around 40-50 minutes), we’re splitting it in two. For Part A,||7 6 2017||Free||View in iTunes|
||CleanOur Brand New Website, Content Stats & Staying Organised | #007||Welcome to another episode of The Numbers Game! Since our last episode we’ve changed the look of our website with a new template, so our story focuses a lot on that. We also chat in more depth about that for our lesson – talking about the pros and c||26 5 2017||Free||View in iTunes|
||CleanNew Podcast Ideas, Email Optin Stats & Popup Engagement | #006||Hey, and welcome back to episode 6 of The Numbers Game! We’re finally up-to-date on the back-story, now doing regular weekly updates in our story segment. This week we’re chatting about our new podcast idea.||17 5 2017||Free||View in iTunes|
||CleanCreating a SAAS App, Where the Money’s Made & ‘Agency or Employees?’ | #005||It’s Episode 5 of The Numbers Game and this week we’re tying up the background story. The first segment covers the last six months of The Podcast Host, bringing you right up to date on things going on in the company – focusing more on the softwa||1 5 2017||Free||View in iTunes|
||CleanPremium Upgrades, Web Traffic and Setting up an Email Welcome Sequence | #004||Another week, another episode of The Numbers Game! We’re taking a look at the last six months of The Podcast Host right up to today – from the failure of FanFission to the launch of The Podcast Host Academy, it’s fair been an exciting time!||18 4 2017||Free||View in iTunes|
||CleanFuture Focussed, Average Email Optin Rates & What to Expect When You Employ | #003||We’re back with Episode 3 of The Numbers Game! This week, we take a look back at everything that made The Podcast Host what is it today. That means doubling down on content, learning new tools, changing our focus for the future and bringing on new emp||5 4 2017||Free||View in iTunes|
||CleanGoing All-In, How to Find Funding & A/B Testing To Grow Your Email List | #002||This is Episode 2 of The Numbers Game. We’re still on the back-story, going now from the start of 2015 to the start of 2016. That was the period where everything got a little serious! Story: Turning Full-Time,||20 3 2017||Free||View in iTunes|
||CleanA Content Company Origin Story, Lessons & Optin Experiments | #001||In this episode, we start with the origin story of The Podcast Host. If you’re interested to see how a content business begins, then here’s the genesis of this one. The lessons include timescales, testing methods and practical steps. Finally,||5 3 2017||Free||View in iTunes|
||CleanWhat is The Numbers Game? | #000||The Numbers Game is a new show all about that game we find ourselves in – growing the numbers – from audience, to traffic, to income. But it’s even more about the story behind the numbers, the people behind the numbers – the engagement, the acti||18 2 2017||Free||View in iTunes|
Episode 2 recommended
A great frank revelation of the trials and tribulations of finding a business model that worked for podcasting. Lots of food for thought for anyone setting out on this path. Paul C.
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