Get Online with Stacey Kehoe Stacey Kehoe

Today I am joined by my friend Aarti Parmar.  Aarti works with businesses to build authentic and meaningful brands that help them achieve their goals through an empowering and collaborative process of brand strategy, coaching and brand design. She's combined her branding expertise with personal performance coaching, which is an unusual thing to do, and offers her a fantastic USP. 

Aarti allows her clients to have a much more mindful and intentional approach when it comes to recognising what it means to identify, take ownership, and lead with their brand purpose, values and vision . This enables them to make a more informed strategic decision for their growth.

She has been selected as the ƒ:entrepreneur #iAlso campaign for 2020. She's been a finalist in the Best Business Women Awards for customer service, and she's been featured in both Forbes, and Marie Claire.

References from the Episode:

Core Values Podcast Episode - Team Brandlective discuss what they mean to them.

***3 Attention Grabbers***

👉 What is a brand?  We talk through all the elements of your brand  that you need to establish.

👉  Grab every opportunity.  Why now, more than ever, it's so important to embrace new opportunities.
👉 Exposing ourselves to personal development. Investing in yourself to gain direction will serve you well.

Connect with Aarti Parmar

www.aartiparmar.com

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Connect with Stacey Kehoe Host of The Get Online Podcast:

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Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow.  #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.

Do you play it safe or take risks with disruptive marketing messages? If your social media accounts and marketing brochures bore your customers, they have no reason to do business with you. In this podcast, we cover how to use a bold marketing approach to get you more sales for less advertising resources & cost.


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Take the Digital Marketing Test

Could your digital marketing perform better? 

Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community.

In late 2018 Marina founded The Real Life of Brands.  A Content Consultancy and Media Production Company, which helps brand leaders to raise their profile in an authentic way, using content that highlights real themes and stories.

With previous years spent in marketing content creation, fundraising, media writing and brand documentary through social media, not to mention eight years as a holistic therapist, Marina combines these skills to shine a light on the humans in business and the purpose that drives the brand.

The Real Life of Brands is also growing non promotional platforms for real stories, from behind brands with the aim of fostering more authenticity, and empathy in business.

She's got a lot to say and I'm so excited to have her joining the podcast today.

***3 Attention Grabbers***

👉 Imperfections: Why it's important to be real, open and honest.
👉 Get a visibility buddy: Having accountability helps keep you on track. 
👉 Know that expectations are currently low: Not having high end content and production can often be a lot more authentic.

Connect with Marina Conway-Gordon

The Real Life of Brands Website

Follow Marina on Instagram

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Follow Marina on Facebook

Connect with Stacey Kehoe Host of The Get Online Podcast:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

What is a SWOT Analysis?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business.
You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.
Better still, you can start to craft a strategy that distinguishes you from your competitors, so that you are able to compete successfully in your market.

In today's episode Stacey explores how to create a SWOT Analysis. Identify your strengths, consider your weaknesses, claim opportunities, and anticipate threats. 
Connect with Stacey Kehoe:

Review on iTunes

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Visit the Get Online Book Website

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Take the Digital Marketing Test

Could your digital marketing perform better? 

This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms.  It calls for an overhaul of big tech business models and ending online corporate surveillance. 
2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business model of big tech poses an unprecedented threat to our human rights - harvesting and monetising the data of a third of the world’s population and trapping us in a system where we are forced to either submit to pervasive tracking or forego this critical lifeline.
I’ve asked a few members from Team Brandlective to join this conversation.

IMPORTANT REFERENCES & CORRECTIONS:

BREXIT: We discussed the movie Brexit featuring Benedict Cumberbatch on this episode which is feature-length documentary film to inspire as many people as possible to vote to LEAVE the EU in the June 23rd referendum.
Watch the Trailer

FLAT EARTH CONSPIRACY: Kyrie Irving is mentioned in this podcast episode and we incorrectly reference the NFL rather than the NBA (sorry Kyrie).  He does in fact play, American Basketball (not Football).

AMERICAN NEWS NETWORKS: Who controls the media in the United States?
In the podcast, we reference only 2 people owning the media networks.  After a fact check we can confirm it is actually six conglomerates control most of the broadcast media in the United States: CBS Corporation, Comcast, Time Warner, 21st Century Fox (formerly News Corporation), Viacom, and The Walt Disney Company.

Got a question?  Get in touch.

Connect with Stacey Kehoe:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better? 

In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).
Your target market is too broadFailing to understand want vs. NeedMarketing on all the wrong channels allowing your competitors to lead Not tracking metricsConfusing tactics with strategyNo compelling message
Previous Podcast Episodes Referenced in this recording:
Which Metrics Should I Be Tracking?The Content Waterfall Process: Repurposing to Get The Most Out of Your ContentWhy You Need to Build a Customer Avatar Before You Begin Marketing

Connect with Stacey Kehoe:

Review on iTunes

Connect with Stacey Kehoe on LinkedIn

Visit the Get Online Book Website

Purchase the Get Online Book on Amazon

Take the Digital Marketing Test

Could your digital marketing perform better?