The Writer's podcast
By The Writer
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
The world’s largest language agency and friends talk about how companies are using words to make a difference to their business.
||CleanThe god of linguistics: Professor Geoff Pullum||How English really works, with the grumpy liberal…||2 5 2017||Free||View in iTunes|
||CleanEA: it’s in the words||Lacy Rohre on her mission to turn around EA's cus…||17 1 2017||Free||View in iTunes|
||CleanHow to write like The Economist||The Economist’s language columnist Robert Lane Gr…||23 11 2016||Free||View in iTunes|
||CleanHow Google names things||Google’s naming guru, Amanda Peterson, talks abou…||26 10 2016||Free||View in iTunes|
||CleanThe Co-op: rebranding a national treasure||How can language help revive a much-loved brand? …||12 9 2016||Free||View in iTunes|
||CleanThe god of tone of voice: Dan Germain||Innocent’s group head of brand talks about invent…||26 7 2016||Free||View in iTunes|
||CleanBT’s head of brand language, and America’s next president||Jon Hawkins talks about his eight-year mission to…||24 5 2016||Free||View in iTunes|
Smart words about words
The Writer do what they've been doing for years: talk about why tone of voice matters and how to use it effectively. But now with special guests and easily accessible on iTunes. What's not to love?