Drive It - Convert It, is the Internet marketing podcast about driving more traffic to your site and converting that traffic once it's there. Drivers include Search Engine Optimization (SEO), Search Engine Marketing (which adds online advertising, vertical search, directories and pay per click - PPC to the mix), podcasting, blogs and blogging, ezines and newsletters, and more. Converters include Landing Page design, website design and analysis, content creation and copywriting, conversion tracking and more. Each episode will focus on a different aspect of increasing traffic to your web site or turning that traffic into leads, prospects, and sales. Tactics and strategies appeal to both the small and medium sized business (SMB).