by IE Business School
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If marketing is viewed as the best way to satisfy the desires and needs of consumers, this area is focused on providing students, through different courses, with the theoretical and practical knowledge needed to master the different aspects of marketing in different environments and sectors. In order to achieve this the marketing faculty comprises professors from different areas of the academic and corporate world. Teaching is based on the use of marketing tools, the study of real-life cases, and work on up-to-the minute issues, all this while fostering teamwork and nurturing communication and persuasion skills.