Up Next at CES Podcasts
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UP NEXT at CES is a series of sessions that cuts through the new media hype and presents real-world strategies for monetizing all forms of media content across the most promising platforms.
||Vivi Zigler and Mike Bloxham Interviews||Vivi Zigler and Mike Bloxham Interviews Tags: UpNext Interviews Download : MP3 Audio As President of NBC Universal Digital Media, Vivi Zigler presides over a vast array of innovative media projects -- including the top-rated network destination site. She shares some secrets of success in both "derivative"and original content. And if you think you know which audiences are watching what, wait until you hear from Mike Bloxham, the director of Insight and Research at the Ball State Center for Media Design. Both Zigler and Bloxham are featured speakers at Up Next at CES!||23 12 09||Free||View In iTunes|
||Nancy Hill and Thomas Schlamme Interviews||Nancy Hill and Thomas Schlamme Interviews Tags: 2010, ces, internationl, knowledge track, session, up next Download : MP3 Audio The 4A's is the advertising industry's premiere trade group and 4A President Nancy Hill has lots to say about how technology and social media are providing marketers with exciting new tools and content. And Emmy-winning producer/director Thomas Schlamme (West Wing, Studio 60...) offers a sharp perspective on the how consumer electronics will and will NOT affect traditional storytelling. He also confronts the thorny question of how much actors, writers and directors will get paid for their work in new media. Both Hill and Schlamme are featured speakers at Up Next at CES!||16 12 09||Free||View In iTunes|
||Susan Whiting and Gary Shapiro Interviews||Susan Whiting and Gary Shapiro Interviews Tags: 2010, ces, internationl, knowledge track, session, up next Download : MP3 Audio What's Up Next in audience measurement? Nielsen Company Executive VP Susan Whiting talks about innovations and opportunities in multi-screen ratings. And why are content creators and media moguls flocking to the International CES? Because they canÂ¹t afford not to! Hear why from Gary Shapiro, President and CEO of the Consumer Electronics Association, co-sponsor of Up Next at CES.||3 12 09||Free||View In iTunes|
||Free Streaming of Prime Time TV Shows Seminar||Free Streaming of Prime Time TV Shows Seminar Tags: 2010, ces, internationl, knowledge track, session, up next Download : MP3 Audio Free Streaming of Prime Time TV Shows. Is It Killing or Saving the Television Business? That's the title of a recent seminar produced by Broadcasting & Cable Magazine and Multichannel News. The answers are surprising and provocative and come straight from top industry leaders, including NBC Entertainment Chairman, Marc Graboff, Warner Brothers Television President, Bruce Rosenblum, CBS Network President, Nancy Tellem and Emmy-winning producer and Writer's Guild President, John Wells.||1 12 09||Free||View In iTunes|
||Laura Martin and Chris Cookson Interviews||Interview with Laura Martin and Chris Cookson Tags: 2010, ces, internationl, knowledge track, session, up next Download : MP3 Audio Wall Street listens when analyst Laura Martin forecasts media company profits. Laura tells Up Next's Arthur Greenwald who's winning, who's losing and how we have to develop new business models. And Gary Arlen peers into the near future of home video hardware with Sony Pictures Technology President, Chris Cookson.||20 11 09||Free||View In iTunes|
||Scott Brown and Tom Wolzien Interviews||Interview with Scott Brown and Tom Wolzien Tags: 2010, ces, internationl, knowledge track, session, up next Download : MP3 Audio How many people are watching which media content on what devices at which location? The Nielsen Company's Scott Brown shares some surprising answers with Up Next's Arthur Greenwald. And Gary Arlen goes probing for profits with veteran analyst/consultant Tom Wolzien.||18 11 09||Free||View In iTunes|
||Illeana Douglas and George Schwitzer Interviews||Up Next At CES Podcast #1 Tags: 2010, ces, internationl, knowledge track, session Download : MP3 Audio Up Next's Arthur Greenwald talks to Illeana Douglas, the creator, writer and star of one of the most successful video series on the web: Easy to Assemble. And CBS Marketing President George Schweitzer reveals why digital entertainment makes media promotion both more challenging and more rewarding.||11 11 09||Free||View In iTunes|