Your Marketing CoPilot
By Paula Williams
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Advice by and for sales and marketing professionals in the aviation industry. Join the conversation about old and new media, what works in the complex and highly-regulated world of aviation. Includes the latest tools and techniques, as well as tried & true methods from real case studies.
||How to Work with the Media – An Interview with Robert Mark||In this excerpt from the Aviation Marketing Master Class, we talk with one of our favorite aviation media personalities, Robert Mark, on how to work with the media. - Robert Mark is the publisher of the popular aviation blog Jetwhine.com,||7 6 2015||Free||View In iTunes|
||New Customer Information Packages||Nearly everyone hands (or sends) some kind of information package to a customer in response to a purchase - including instructions, invoices, and so on. - Putting more thought into these customer information packages can have -||8 4 2015||Free||View In iTunes|
||Aviation Sales Phobia||This Aviation Sales Phobia presentation was originally delivered at the NBAA Business Aviation Conference & Expo, October 23, 2013 in the Las Vegas Convention Center. - Facilitators were John and Paula Williams of ABCI. -||2 4 2015||Free||View In iTunes|
||Trade Show Workshop||Summary You’re standing in a booth at a trade show. - Next your booth are hundreds more, with sharp-dressed, hip, cool, savvy salespeople. - Many of whom are inevitably representing products and services that compete with yours. -||25 3 2015||Free||View In iTunes|
|5||VideoEducating the Customer with Effective Product Demonstrations||This month we're talking about educating customers. - Customers who don't know the difference will simply choose the product or service that they think will meet their needs at the lowest price. They may not be aware of what to look for,||2 12 2012||Free||View In iTunes|
|6||VideoAviation Marketing TV – Referral Packages||Many aviation companies make 50% of their new sales to referred customers. One great way to get referrals is to create a referral package for your current customers! - The video explains what we include in ours. -||27 11 2012||Free||View In iTunes|
|7||VideoAviation Marketing TV – How to Use Customer Satisfaction Surveys to Get Referrals||Here are two questions you should include on your Customer Satisfaction Surveys, and how to get referrals from respondents. - For some great examples of aviation companies that give (and get!) referrals, see the referral sheets for a few of our client...||18 11 2012||Free||View In iTunes|
|8||VideoAviation Marketing TV – How to Create a Great Referral Offer||1) Become known for giving and getting referrals! - 2) Be specific about what you're looking for! - If you're not specific, you're likely to get lots of requests for things that are, shall we say, not your specialty. Think through,||11 11 2012||Free||View In iTunes|
|9||VideoAviation Marketing TV – Getting More Referrals!||Many aviation-related companies get more than 50% of their new business from referrals. - If you have a fantastic product or service, you'll get some referrals without even trying. But just like any other part of your business,||3 11 2012||Free||View In iTunes|
|10||VideoAviation Marketing TV – Episode One – Random Acts of Marketing||So, what’s wrong with “Random Acts of Marketing?” - Fifteen years ago, (or maybe even ten) you could simply buy an advertisement in one of five aviation magazines and/or show up at a trade show and that was all you needed to do to sell any aviation-||27 10 2012||Free||View In iTunes|