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Social Electrics

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Album Review

Social Electrics is Bovine Life (aka Chris Dooks)'s first full-length album, following the release of his first tracks on the compilation CD Hip-Hop Generation, Vol. 3. The artist filled his duties without creating something particularly strong. The album is thoroughly enjoyable, good clean fun in the world of late-'90s electronica — playful, witty, intelligent — but it lacks substance. Coming from the Bip-Hop label, it remains surprisingly risk-free. Then again, if risk is not something you are looking for, you will like it. Dooks' music is mostly beat-driven and has a minimalist crystalline feel fans of the Mego crew will appreciate. The 20 tracks tend to be a bit repetitive (the sound palette shows little variations) and some go absolutely nowhere — "Alku Hearbeat" may be the worst example. Yet, there is nothing to be bored about: beats bounce, cleverness abound, and a sense of fun and leisure permeate the whole thing. Dooks produced only six cuts solo, the others are the result of collaborations. Notable guests include Janek Schaefer, Köhn, Matt Elliot (ex-Third Eye Foundation), and Nathaniel "Chief" Forrest, the last responsible (at least in part) for the best moments. This enhanced CD also contains a six-minute movie by Dooks (also a filmmaker) titled No One Sees Black. A strange, slightly surrealist tale without words, it contrasts heavily in atmosphere with the music. Bovine Life's tracks on the aforementioned compilation were already the lightest of the CD, and this album simply follows the same direction: enjoyable yet forgettable. ~ François Couture, Rovi

Social Electrics, Bovine Life
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