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The Mascots

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Biography

The Mascots were a fairly successful Swedish sixties group, issuing around twenty singles and two LPs between 1964 and 1968, and reaching the Swedish Top Ten with five of their 45s. Although they wrote much of their own material, most of their output was extremely imitative of British Invasion pop, and they (like virtually all Swedish acts of the time) were unknown to the English-speaking world. However, if you're on the hunt for lightweight, but sometimes charming, pseudo-Merseybeat, the Mascots made some pretty enjoyable (and some extremely awkward) tracks along those lines. In particular, the ultra-catchy, close-harmony number "Words Enough to Tell You" is a gem of the genre. As it made #6 in Sweden in 1965 and was included in the best and most widely circulated compilation of Swedish 1960s rock (Searchin' for Shakes), it's the Mascots track non-Swedes are most likely to be familiar with. Alas, none of their other recordings were up to this level, although "A Sad Boy" (another Swedish Top Tenner) and a few other mid-1960s cuts were fair mock Merseybeat. The 1966 single "I Want to Live" was proof that they could get a little tougher and weirder, and has been included on some compilations of rare "freakbeat, " but this direction wasn't explored by the band on other efforts. The Mascots' grasp of English (which they sang in exclusively) was slighter than that of some other Swedish groups, and this--combined with some corny Nordic folk-influenced Merseybeat on some early recordings, and some dull middle-of-the-road pop-folk-rock on their late 1960s releases--makes a compilation of their output erratic and hard to sit through in its entirety. ~ Richie Unterberger

Top Songs

Formed:

1964

Genre
Years Active:

'60s

Contemporaries