Masterminds of Business Sabacon Consulting

Show Notes: If you are interested in the limousine and transportation industry, a Mastermind of Business who cares about his community and has the spirit of an entrepreneur, this is the show for you. You will be inspired by Maurice Brewster's determination to succeed and perseverance in spite of obstacles and his constant push to move his business forward.Background:In this episode, Maurice discusses his love of cars and takes us through how he got started in the limousine business.  Maurice Brewster was born and raised in Harlem, New York. He founded Mosaic Global Transportation in 2002. His company has won numerous Supplier of The Year awards.  In 2011, Maurice formed a non-profit industry group called the Minority Limousine Operators of America and in 2014 was selected to meet Barack Obama to discuss the challenges that minority businesses face.  Prior to establishing Mosaic Global Transportation, Maurice held several senior & management positions with DuPont, GTE, SPRINT & MCI. He has a strong background in building, directing and managing successful sales teams in a variety of markets. Maurice holds a BS Degree in Business, with a minor in Communications from the prestigious Lincoln University in Pennsylvania, where he graduated with honors.  He continued his studies at UCLA's Anderson School of Management and graduated in 2009.  Maurice is married to Rhonda and has 5 children. They currently live and operate their global ground transportation business in the San Francisco Bay Area.Conclusion:Maurice Brewster is the real deal. If you want to be inspired or learn about the limousine and transportation industry then listen to this episode.

In today’s episode, Val Lewis and I follow up on our discussion of marketing. If you are interested in an AUSIM marketing campaign, what to do and what not to do then this show is for you. Here is a synopsis of what we spoke about during the show:AUSIM Marketing ProcessAnalysis: • Do your homework • Gather information on your: o Business internals o Customers o CompetitorsUnderstanding: • Learn from the information collected. • Test your marketing assumptions.Strategy: • Develop a plan based on the data collected and the learnings from that data • Validate the plan against its objectivesImplement: • Execute the validated Strategy.Maximize: Taking the above steps will maximize your marketing efforts.AUSIM Marketing Components 1) Situational Analysis      a. Take stock of your company           i. Financially          ii. Competitively         iii. Organizationally     b. Develop a plan2) Offerings Developments.     a. What products will you carry?     b. What services will you offer?     c. How will the products be packaged?     d. Who needs the service you are offering? 2) Marketing Research.      a. Conduct survey at mall     b. Use SurveyMonkey     c. Use Facebook and Twitter    4) Channels Distribution     a. Retail     b. Wholesale     c. Online     d. Through Agents5) Persuasive Pricing     a. Market penetration     b. Prestige pricing     c. Based on cost6) Effective Communication      a. Radio      b. Social media      c. TV      d. Direct mailIf you want more information on AUSIM marketing you can download a free PowerPoint presentation here. Thank you for listening to two-part discussion about marketing

In today’s episode, Val Lewis and I discuss marketing basics and Suspect Marketing. If you are interested in learning about marketing, what to do and what not to do then this show is for you.

Here is a synopsis of what we spoke about during the show:

Marketing Expectations of the Target Consumers

See Me: • Acknowledge and welcome your target consumer. • Understand their needs and wants.

Speak Me: • Communicate directly with them. • Utilize methods and media that they are familiar with. • Talk to them at the appropriate time and place.

Show Me that You Care: • Why are you providing this service or offering this product? • Explain the solutions you have specifically for them. • How it will make their lives better. • Share my values.

Marketing Process to Turn Consumers to Customers.

Know → Like→Trust

Know: • Who are you? • What do you do?

Like: • Do I like you? • Do I like what you have to say?

Trust: • Are you an expert? • Can you help me? • Have you helped others?

Various Stages of Consumer Relationship to your Brand



Join us for a fun discussion about marketing in general and Suspect marketing in particular. This is the first part of a two-part podcast on Suspect marketing and AUSIM marketing. Tune in to part two to learn the secrets of AUSIM marketing.

In this episode of Masterminds of Business Valerie Lewis of VBL Consulting and Leroy Jones CEO of GSI Health discuss his journey from the defense industry to Healthcare IT. They examine the impact of effective leadership to build a successful business.

Background

Mr. Jones is a technologist by training held a number of software development positions in the defense contracting field. In the mid-1990’s he decided to transition into the healthcare industry and worked for several start up, small business and corporate health care organizations.  In 2003, Mr. Jones decided to take the plunge as an entrepreneur. He founded GSI Health a cloud based software company to unite patients, healthcare payers and care providers of all kinds, enabling “whole person care” to improve patients’ health.

GSI Health has been recognized as, Most Innovative Healthcare IT Company–USA, 50 Admired Companies to Watch, Corporate Culture Award, Top 50 Most Promising Healthcare Solution Providers under Mr. Jones’ leadership.

Mr. Jones has been acknowledged and honored with multiple awards for his leadership in business and in the community, Small Business Person of the Year, 2016 Smart CEO Circle of Excellence and Acquisition International, 2016 CEO of the Year—USA to name a few.

Mr. Jones attributes his success as a leader to being transparent and establishing a culture where his people demonstrate a willingness to follow his vision and help him to led.

Conclusion

Leroy Jones provides excellent insight into what it takes to be a successful entrepreneur. He also expounds on the role of leaders to promote positive working environments and advise for new leaders.

Show Overview

In today’s show, we explore resources with Melissa Donald. Melissa discusses her journey from a Secretary at commercial collections agency to the President of her own factoring firm. Melissa’s knowledge of business financing and financial matters are a rare gem. She also takes a deep dive into the ins and outs of factoring. if you want to learn about factoring, an alternative form of financing, this episode is for you.

Background

Melissa began her career working in and then managing a small commercial collection agency in the San Francisco Bay Area.  During her time there, she worked in every area of the business from direct collections to litigation management.

In 2001, she took a job with a young factoring company in Walnut Creek, California.  She quickly moved from a Senior Account Executive, to Operations Manager and Vice President. In 2007, she and her partner launched LDI Growth Partners, a factoring firm and focused her efforts in educating entrepreneurs about the benefits of factoring at a grassroots level.  LDI Growth Partners focuses on businesses with annual sales under $2 million and only takes on new clients by referral.

Melissa is currently the President of the Board of Directors for Community Violence Solutions in Contra Costa and Marin County. An umbrella organization that focuses on ending human trafficking, sexual assault, family violence and providing assistance to rape victims.   She has also recently been invited to serve on the Advisory Board of the International Factoring Association; the largest association of commercial finance professionals in the world.

The greatest lesson she has learned in her career is that the biggest obstacle that stands between people and their dream is the fear of asking for help when they get overwhelmed or are unsure of what should happen next.  Melissa has built a team of professionals around her who stand ready to help her clients and colleagues to overcome that fear.  She is heavily involved in rescuing, fostering, raising, training and rehabbing large breed working dogs in her spare time..

Conclusion

Melissa Donald is an excellent resource for business owners who are in need financial advice. The advice and information that Melissa discusses during this show is not only instructive but it is educational.

Resources

20 questions to decide whether you have an independent contractor or employee.

Show Overview

In today’s show, Mike Auzenne discusses his journey from West Point to podcasting. Mike exudes management and leadership information. Therefore, if you want to be a better leader, this episode is for you.

Background

A graduate from West Point, Mike Auzenne has always been a business enthusiast. As a Captain in the Army, Mike developed the foundations of his leadership style. After serving seven years in the Army, Mike brought his dynamic leadership skills to corporate America joining Mobil Oil Corporation and then MCI as Information Technology manager. It is during his stint at MCI, where Mike was leading a 500-person IT department, that Mike hired his old friend Mark Horstman to do some consulting work for the company. It was then that Mike decided that Mark’s management techniques needed to be shared with the world and Manager Tools was born.

Since the launch of their podcast in 2005, Mike Auzenne and Mark Horstman’s weekly podcast, “Manager Tools,” has attracted a variety of listeners. The podcast won the People’s Choice Podcast Award several years in a row, was featured in the Wall Street Journal and averages over 1.4 million downloads a month. Manager Tools client list includes Apple, AT&T, and FedEx. As a result, Mike has a great deal of knowledge about managing people and I am happy he has shared some of this information here today.

Conclusion

Michael Auzenne is a management Mastermind and if you are remotely interested in being a better manager, you should listen to this episode and subscribe to his podcast Manager-Tools and visit their website Manager-Tools.com.