Effective Public Relations
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
Learn all you need to know about how to generate and manage publicity -
from recognising public relations opportunities to creating and
sustaining media coverage. Effective Public Relations not only shows
you how to identify and target your audience but also provides
practical techniques for presenting information whether writing news
releases or organising press conferences and product launches. Power
tips help you to deal with real-life situations and handle all types of
media with confidence.