Bad Decisions
By Dan & Mel
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Description
Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.
| Name | Description | Released | Price | ||
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1 |
ExplicitZeigarnik effect: Why you want to know what happens in this episode | What happens when memories or tasks are unfinished, and why is it that they seem to stick in our heads? In this episode, Mel and Dan explore the Zeigarnik effect and how we can use it to create stronger memories, stop procrastinating, and keep customers | 18 12 2018 | Free | View in iTunes |
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2 |
ExplicitFocusing illusion: Why we don’t really need a pay-rise | If you won the lottery, would you be happier? Although the answer may seem obvious, our perceptions of what’s important to us don’t always match the reality. In this episode, Mel and Dan consider how we can use the magic of the focusing illusion to | 20 11 2018 | Free | View in iTunes |
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3 |
ExplicitBen Franklin effect: Why we should all be asking for way more favours | Social convention suggests that if you want to make a new friend, you should do something nice for them. But according to Ben Franklin, we’ve been doing it all wrong. In this episode, Mel and Dan explore how we can use non conventional techniques to g | 2 10 2018 | Free | View in iTunes |
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4 |
ExplicitFraming effect: Why we like our milk fat-free and our luxury cars full price | Would you enjoy your beef more if it was 75% lean or 25% fat? That’s weird. In this episode, Mel and Dan explore the framing effect - and how what we’re presented with is far less important than how it’s packaged. | 5 6 2018 | Free | View in iTunes |
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5 |
ExplicitHot Hand Fallacy: Why we love seeing hot streaks | You’ve just made your last three shots, won your last three hands or closed your last three deals. What do you think will happen next? In this episode, Mel and Dan explore the fallacy - and reality - of ‘catching fire’ in games, business and life. | 22 5 2018 | Free | View in iTunes |
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6 |
ExplicitPlanning Fallacy: Why the best laid plans always go awry | Do you find that things always take longer than you thought? Are you always running late? What if we told you it was all because you’re an irrational optimist? Chances are, you wouldn’t change a thing. In this episode, Mel and Dan consider the plann | 8 5 2018 | Free | View in iTunes |
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7 |
ExplicitMental Accounting: Why we’ll probably die broke | A hundred dollars is a hundred dollars is a hundred dollars, right? Well, no. Not according to our brains. In this episode, Mel and Dan explore how mental accounting influences the way we spend and save, and how brands can use this knowledge to make ban | 24 4 2018 | Free | View in iTunes |
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8 |
ExplicitPeak-End Rule: Why we all love a lolly bag | We’d like to think it’s all about the journey, but our brain prefers to remember the outcome. In this episode, Mel and Dan discuss the peak-end rule, and how neglecting to pay attention to the end could be costing you dearly. | 10 4 2018 | Free | View in iTunes |
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9 |
ExplicitSunk Cost: Why we behave so badly at the buffet | Everybody makes bad decisions, but how do we make amends? Turns out our instincts often guide us to follow bad decisions with worse decisions. In this episode, Mel and Dan explore the sunk cost fallacy, and how knowing when to cut your losses can be the | 27 3 2018 | Free | View in iTunes |
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10 |
ExplicitDefault Bias: Why Australians take their organs to the grave | With thousands of decisions to make every day, wouldn’t it just be way easier if some of them were made for us? In this episode, Mel and Dan unpack how the default bias influences everything from binge-watching to voter turnout, and explain how market | 13 3 2018 | Free | View in iTunes |
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11 |
ExplicitLicensing Effect: Why we order Diet Coke with our large Big Mac meals | Ever gone shopping for someone else and decided you deserved a gift too? In this episode, Mel and Dan explore the dark side of altruism, and how the decisions we make are often guided by a desire to balance out our emotional states. | 26 12 2017 | Free | View in iTunes |
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12 |
ExplicitTemporal Discounting: Why we want $10 today, not $15 tomorrow | Despite our best intentions, selecting options that provide sensible, long term benefits over impulsive, short term ones, seems pretty much impossible. In this episode, Mel and Dan explore how our desire for instant gratification can be used to market p | 12 12 2017 | Free | View in iTunes |
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13 |
ExplicitAnchoring: Why we spend too much on BBQs | When we’re trying to determine the value of something, we tend to place far too much reliance on the first piece of information we stumble across. In this episode, Mel and Dan look at ways that pricing strategies influence our judgement, and how game | 28 11 2017 | Free | View in iTunes |
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14 |
ExplicitConfirmation Bias: Why black Jeeps are everywhere | Turns out we really love being right. So much so that our brains systematically ignore things that don’t fit with what we already believe to be true. In this episode Mel and Dan look at how marketers can make the most of what customers already believe | 14 11 2017 | Free | View in iTunes |
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15 |
ExplicitSocial Proof: Why we knowingly make stupid choices with our friends | If all of our friends jumped off a cliff, chances are we would too. Same goes if that cliff is a new restaurant, movie or fashion label. In this episode, Mel and Dan look at how our innate desire for social connection can be a marketer’s best friend. | 31 10 2017 | Free | View in iTunes |
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16 |
ExplicitEndowment Effect: Why we always sit in the same damn seat | Cars, homes, pens, mugs - it doesn’t matter what it is - if it’s ours, chances are we'll think it's more valuable than it really is. In this episode, Mel and Dan look at why we're always going to be disappointed when we sell something second hand, a | 17 10 2017 | Free | View in iTunes |
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17 |
ExplicitChoice Paradox: Why it’s so hard to choose a hamburger | We all want more choices, right? Well, no. Not according to the data anyway. In this episode Mel and Dan look at how choice can adversely affect our ability to make decisions, as well as what good marketers can do to tip things in their favour. | 3 10 2017 | Free | View in iTunes |
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18 |
ExplicitAvailability Bias: Why we massively overestimate our chances of success | Of all the mental tasks we suck at performing, estimating the likelihood of something really good or really bad happening is right up there. In this episode, Mel and Dan unpack the ingredients that lead to our terrible mental calculations, and discuss h | 17 9 2017 | Free | View in iTunes |
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19 |
ExplicitIntro to Bad Decisions | Welcome to Bad Decisions, the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain. Each episode, Dr Melissa Weinberg (performance psychologist) and D | 17 9 2017 | Free | View in iTunes |
| 19 Items |
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- Category: Management and Marketing
- Language: English
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