Midwest ProductVedi in iTunes
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Midwest Product is an Ann Arbor, MI-based trio made up of Chad Pratt, Ben Mullins, and Drew Schmedling. Their output places equal emphasis on complex interplay — including a reliance upon electronics to bolster a traditional rock-band setup — and sharp melodic hooks, with early '80s electro and mid-'90s post-rock as dueling jump-off points. After joining Ghostly International's predominantly dance-oriented roster, the debut Specifics was released in mid-2002; The World Series of Love followed in 2003.