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Despite two decades of public health initiatives, stricter government dietary guidelines, record growth of farmers’ markets and the ease of products like salad in a bag, American children still aren’t eating enough vegetables. Pediatricians and nutritionists concede that perhaps simply telling people to eat more vegetables isn’t working. There is nothing a parent can say that will get the kids willingly to eat more veggies. Eating vegetables is a lot less fun than eating flavor-blasted Doritos. Bookata is repositioning vegetables as fun filled adventures with pirates characters included. And, of course, your child in the center of the story.