Visual Hammer Visual Hammer

Visual Hammer

Nail Your Brand Into the Mind With the Emotional Power of a Visual Hammer.

    • 3,99 €
    • 3,99 €

Descrizione dell’editore

Positioning is about owing a word in the mind. Now Laura Ries has taken that concept one step further. The best way to establish a position is not with words at all. It's with a visual hammer that nails your verbal position into the consumers' mind.

  • GENERE
    Affari e finanze personali
    PUBBLICATO
    2012
    12 marzo
    LINGUA
    EN
    Inglese
    PAGINE
    147
    EDITORE
    Laura Ries
    DIMENSIONE
    30,1
    MB

    Altri libri di Laura Ries

    The 22 Immutable Laws of Branding The 22 Immutable Laws of Branding
    2009
    The Fall of Advertising and the Rise of PR The Fall of Advertising and the Rise of PR
    2009
    The Origin of Brands The Origin of Brands
    2009
    War in the Boardroom War in the Boardroom
    2009
    Wizualny młotek. Jak wbić do głowy przekaz marki dzięki emocjonalnej sile obrazu Wizualny młotek. Jak wbić do głowy przekaz marki dzięki emocjonalnej sile obrazu
    2016