T3 Experts Podcast T3 Experts

Lindsay Reishman Interview by T3 Experts

Leighton Dees is a T3 Fellows Mentor the Chairman and CEO of Better Homes & Gardens Generations based in Mobile, AL. BH&G Generations has 80 agents and ranks third in market share, with 600 closed transactions in 2014.

Of all the T3 Fellows Mentors we’ve covered so far, Leighton’s backstory is the most improbable. He dropped out of college because he was so successful at selling cell phones. He got into real estate almost on a whim. His X factor is being great at marketing, branding and design.

In our conversation with Leighton, we cover:
The power of a referral-based business
The competitive advantage of great design
Why they chose to go from independent to a franchise (the opposite of what most do)
The importance of defining roles
How sharing an office was crucial
The importance of “people helping people”

...and more.

T3 Fellows Mentor Vanessa Bergmark the general manager and partner of Red Oak Realty based in Berkeley, CA. She had a great position working as a team leader for a 165 agent office in the Bay Area. And she left that to take a much higher risk position with a much smaller firm. And then the market crashed.

But guess what? She survived that crash, made some bold moves and difficult decisions, and now manages 84 agents, with her company ranking third in market share in the highly competitive East Bay market.

Join us as we talk about:
The power of intimacy
Habits vs planning
The best decision she ever made
Standing your ground against huge pressure
Going deep, not wide
Organic talent attraction

...and more.