Social marketing - Audio
By The Open University
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Description
Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.
Name | Description | Released | Price | ||
---|---|---|---|---|---|
1 |
CleanSocial marketing | A short introduction to the album. | 27 5 2010 | Free | View in iTunes |
2 |
CleanTranscript -- Social marketing | Transcript -- A short introduction to the album. | 27 5 2010 | Free | View in iTunes |
3 |
CleanWhat is social marketing? | Michaela Firth in conversation with Gerard Hastings. | 27 5 2010 | Free | View in iTunes |
4 |
CleanTranscript -- What is social marketing? | Transcript -- Michaela Firth in conversation with Gerard Hastings. | 27 5 2010 | Free | View in iTunes |
5 |
CleanCritical marketing | Terry O'Sullivan in conversation with Gerard Hastings. | 27 5 2010 | Free | View in iTunes |
6 |
CleanTranscript -- Critical marketing | Transcript -- Terry O'Sullivan in conversation with Gerard Hastings. | 27 5 2010 | Free | View in iTunes |
7 |
CleanEthics and advertising | Tom Farrell in conversation with Gerard Hastings. | 27 5 2010 | Free | View in iTunes |
8 |
CleanTranscript -- Ethics and advertising | Transcript -- Tom Farrell in conversation with Gerard Hastings. | 27 5 2010 | Free | View in iTunes |
9 |
CleanEvaluating social marketing programmes | Michaela Firth in conversation with Gerard Hastings. | 27 5 2010 | Free | View in iTunes |
10 |
CleanTranscript -- Evaluating social marketing programmes | Transcript -- Michaela Firth in conversation with Gerard Hastings. | 27 5 2010 | Free | View in iTunes |
11 |
CleanEthical brands | Presented by Marylyn Carrigan. | 27 5 2010 | Free | View in iTunes |
12 |
CleanTranscript -- Ethical brands | Transcript -- Presented by Marylyn Carrigan. | 27 5 2010 | Free | View in iTunes |
13 |
CleanEthics and social marketing | Fiona Harris in conversation with Gerard Hastings. | 27 5 2010 | Free | View in iTunes |
14 |
CleanTranscript -- Ethics and social marketing | Transcript -- Fiona Harris in conversation with Gerard Hastings. | 27 5 2010 | Free | View in iTunes |
14 Items |