The Conversion Scientist Podcast
By Brian Massey
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Join The Conversion Scientist in our quest to make the Internet safe for people trying to solve problems. We'll use every tool we can: personas, analytics, landing pages, email strategies, blogging, social marketing, content marketing... everything is fair game.
||Building a Website Optimization Business [AUDIO]||Brian the Conversion Scientist is always excited to share his knowledge about website optimization. He's also an entrepreneur just like his clients. Dr. Jeremy Weisz from INspired INsider interviewed Brian about his highest and lowest points leading hi...||1 7 2015||Free||View In iTunes|
||UX vs. CRO Webinar Replay||The knockout punch came near the end of the webinar. Who won, UX or CRO? - We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn't be doing more UX as a part of our CRO efforts. - First,||30 6 2015||Free||View In iTunes|
||Is Google Using Mobilegeddon to Lead You Astray?||The Threat: Mobilegeddon, Google's search algorithm change that would penalize mobile websites that weren't "mobile friendly". - There is little as scary to an online business as having your source of traffic threatened. However,||25 6 2015||Free||View In iTunes|
||The Conversion Optimization Tools Your Competition Will Dominate With [AUDIO]||The fight for online leads and sales has traditionally been fought at the search engine. That is changing. - Web analytics, bid management, competitive intelligence, ad testing and ad management tools are all common staples of any serious paid search ...||11 6 2015||Free||View In iTunes|
||The Ultimate Question for Website Optimization||What would happen if you suddenly pulled the plug on your website optimization efforts? The question behind the question is, "How much has website optimization contributed to our online sales?" - We all know that the results we see in our tests don't ...||12 5 2015||Free||View In iTunes|
||Unalytics: Unconventional Analytics to Guide Your Decisions||What kind of person is "good" at analytics? It's time to change our opinion of what a "data scientist" is. If you are involved in the care and feeding of an online marketing endeavor, you have to be good at this "data thing." - Fortunately,||10 4 2015||Free||View In iTunes|
||Caution: Sampled Reports in Google Analytics||The little yellow message in the upper right corner of your Google Analytics report can be somewhat unsettling. It appears when you use custom segments on a website has grown to hundreds of thousands of hits.||12 3 2015||Free||View In iTunes|
||Tracking Your Most Valuable Visitors with Google Analytics [AUDIO]||There are special visitors on your site right now. They blend in with all of the others in your analytics, but they behave differently from the others. - They visit more pages, spend more time, share more often and are more likely to buy from you. -||16 2 2015||Free||View In iTunes|
||7 Ways Online Marketing Pros Kick Off the New Year||Why does the “online” marketer have to do anything different from the “other” marketer at the beginning of a new year? - There are many reasons. - The online marketer is blind without accurate data. - The online marketer has wrested control from t||22 1 2015||Free||View In iTunes|
||Homepage Design: It’s Like a Multiple-choice Test||Get out your number 2 pencils and practice your small circles. We fill in some bubbles for you to help you redesign your home page. - What if I told you that, when a visitor reaches your homepage, to them it's just like taking a multiple-choice test?||8 1 2015||Free||View In iTunes|