Inside Franchising Podcast
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The Inside Franchising Podcast features leading franchisors and their franchisees together like you've never heard them-We discuss real world franchising stuff -- business models, systems, training and support, marketing challenges and franchisee success stories. It's a whole new close up, real world look at franchising not found anywhere else!
||Episode 010: Brand Awareness & Economies of Scale||Everyone knows what the McDonald's logo looks like and what the "Golden Arches" represent. No matter where you go in the world, if you set foot inside a McDonald's you can order a Big Mac or Quarter Pounder and know exactly what it's going to taste like.||5 4 2010||Free||View In iTunes|
||Episode 009: Independance & Stability in Franchising||There's a good reason the United States is called the Land of Opportunity. The spirit of independence is one of the cornerstones in the nation's founding. That spirit persists today in the world of business, where independent-minded entrepreneurs take the||29 3 2010||Free||View In iTunes|
||Episode 008: History Of Franchising: Franchising In The Modern Age||Franchising really began to blossom in the post-war 1950s and 1960s. Franchisors of convenience goods and services seemed to be popping up on every corner. McDonald's, Kentucky Fried Chicken, laundry services, dry cleaners, hotels, and rental car franchis||22 3 2010||Free||View In iTunes|
||Episode 007: The History of Franchising: Franchising in the 1800's||German beer makers are often cited as the originators of franchising. Dating back to 1800s Europe, many beer makers granted pubs and taverns the rights to sell and use their name. In fact, the word "franchise" is a French derivative meaning privilege or f||15 3 2010||Free||View In iTunes|
||Episode 006: The Benefits of a Franchise Model||Franchising provides benefits for both seller and buyer. For franchisors, the primary benefit is the ability to use other people's money to expand the brand more rapidly than they could either on their own or through investors or lenders. The initial fran||8 3 2010||Free||View In iTunes|
||Episode 005: The Basics of Franchising||Franchising is a business model that combines the best aspects of sole proprietorship and Corporate America.||22 2 2010||Free||View In iTunes|
||Episode 004: Featuring David Timlin of Yakety Yak||David Timlin of Yakety Yak discusses the changes of technology and it's effects on the franchise industry.||14 12 2009||Free||View In iTunes|
||Episode 003: Interview with Tom MacMahan of Play N Trade||This episode of the Inside Franchising Podcast features Tom MacMahan, Chief Operating Officer at Play N Trade. Tom discusses his experience with Activision and Starbucks and how it assisted in the launch of the Play N Trade Franchise. For more information||16 11 2009||Free||View In iTunes|
||Episode 002: Steve Olson Discusses The Franchise Industry Then And Now||Featuring Steve Olson, Publisher of Franchise Update Media Group and Author of "Grow to Greatness".||28 10 2009||Free||View In iTunes|
||Episode 001: Floor Coverings International Discusses Business Growth In A Rough Economy||Featuring: Tom Wood, President and CEO of Floor Coverings International, along with Franchisees: James Brooks of Flagstaff, Arizona and Jason Nichols of Toronto, Canada.||17 9 2009||Free||View In iTunes|
||Episode 000: Introducing The Inside Franchising Podcast||The Inside Franchising Podcast features leading franchisors and their franchisees together like you've never heard them-We discuss real world franchising stuff -- business models, systems, training and support, marketing challenges and franchisee success||16 9 2009||Free||View In iTunes|