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The Business Case for Sustainability - Video

By University of Washington

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The practice of sustainability is becoming an increasing consideration for businesses, which are impacted by trends in climate, strategic resources, globalization and other driving forces. L. Hunter Lovins presents emerging strategic opportunities in sustainability and the concept of natural capitalism in a talk at the University of Washington. Lovins is the founder and president of Natural Capitalism Solutions, Professor at the Presidio School of Management, and co-founder of the Rocky Mountain Institute, renown for its innovative research on energy and resource issues.