Marketing Rebellion Archives - Analytical Engine Analytical Engine Interactive Inc.

Logo design used to be more fun: back when MTV was invented, and it was the only music video channel on the planet, they could have tons of fun with their logo, and make it work just as well on … The post Will that logo work on your website AND on your swag? appeared first on Analytical Engine.

Gaming: from educational kids games, to games on live TV, to gamification in the military: Bing Gordon once said that game techniques and skills are going to be the foundation upon which all interactions will be based, someday very soon.  … The post Gaming and Gamification: when do games make good business sense? appeared first on Analytical Engine.

“Persuasive Design” is a great name for communication methods that guide your users or customers along the conversion paths that you lay out, that gives them incentives to add value to your platform by interacting, and that makes them want to … The post Persuasive Design: leverage it for your business appeared first on Analytical Engine.

Fan fiction happens when the story world crafted by the original content creator is so compelling and so open for possibilities, that people see themselves in it. The kind of media that inspires fan fiction has been called “Spreadable Media” … The post Marketing Rebellion Podcast Episode 010 appeared first on Analytical Engine.

What does Branding, Product development, and Lean Startup have in common?  Experience Design.  Whether you call them your audience, your users, or your customers, their experience and the evidence-based design of that experience is becoming a critical business function.  Join … The post Marketing Rebellion Podcast Episode 009 appeared first on Analytical Engine.

SXSW Interactive: the annual pilgrimage of the internet faithful to Austin Texas is drawing to a close and the biggest buzz for Marketing Rebellion listeners is all about new ways to tell your story, building your business and your brand by … The post Marketing Rebellion Podcast Episode 008 appeared first on Analytical Engine.