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Heroz4Hire

Jeru the Damaja

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Album Review

Jeru the Damaja returned from a three-year absence with Heroz4hire, an independent album released on his own Knowsavage label, featuring both production and mixing by Jeru himself. His rapping style, as dense and inventive as ever, entails listening to the album at least three or four times to understand the tongue-twisting rhymes. From his last album, Jeru continues his interrogation of women with more than love on their mind on "Bitchez Wit Dikz," and contributes an apocalyptic production to the historical saga "Renagade Slave." Jeru is surprisingly good as a producer, weaving scratchy, repetitious samples around tough, lo-fi beats — similar to DJ Premier's work on the first two Jeru LPs. Though the hooks here aren't quite as catchy as Premier's, the incredibly raw production suits the independent status of Heroz4hire. Jeru also shares the mic and the credits on several tracks; female rapper Mizmarvel appears on "Verbal Battle" and "Anotha Victim." Highlights include the hilarious New York exposé "Seinfeld" and the paternity case "Blue Jean (Safe Sex)."

Biography

Born: 14 February 1972 in Brooklyn, NY

Genre: Hip-Hop/Rap

Years Active: '90s, '00s, '10s

Speaking out against what he saw as a decline in rap during the mid-'90s, Jeru the Damaja came to the fore as a self-proclaimed prophet and the savior of hip-hop, much as KRS-One had done almost ten years before. Jeru first appeared as a guest on Gang Starr's Daily Operation album, and his own deal with Payday/ffrr appeared soon after, resulting in 1994's The Sun Rises in the East. Though he made few friends in the rap world — given his outspoken criticism of...
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Heroz4Hire, Jeru the Damaja
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