Touching People In Appropriate Ways Peter Verlezza: Best Selling Author, On Line Entrepreneur,

In this episode Peter talks about what it means to identify your target market. This is essential, whether you are an IT support company, landscape architect,  pediatrician, or restaurateur. Products and services are commodities; the means are your clients or customers. Success has little to do with the commodities, and everything to do with the means. The most important thing to do before any of that can be accomplished, however, is to know your market. Both your current clients and those prospects or potential clients that you may want to target. If you want to “own” your space you need to know your market.

Joanna Sobran is the founder, owner, president and CEO of MXOtech, one of Chicago’s few woman-owned tech companies.

She came to the United States at 11 when her mother immigrated from Poland, not knowing a word of English. She waitressed at the Ruth Lake Country Club in Hinsdale, then spent years working for physician-group tech companies before starting her own.

Sobran’s fast-growing business has $4 million in yearly revenues, its web portal used by every physician group affiliated with one of the nation’s largest health insurers.

Favorite Quote: Ralph Waldo emerson, “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

Elevator Pearl:  success is in preparation

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Susan Catalano is the Managing Partner of JQLaCorte, LLC, a full-service LinkedIn consulting firm. Susan is a LinkedIn expert and optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies on the effective use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles.

Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.  Susan regularly presents to national, corporate and business audiences, including the GNYHA, Financial Planning Association (FPA), WBDC, entrepreneurial groups, franchisors, Chambers of Commerce.

Phone – 203-221-0372

Email – susan@JQLaCorte.com

Website – http://www.JQLaCorte.com

Over the past few months we have really started focusing on getting “found” online. The rules for online searches have changed pretty dramatically recently as have the ways and means. The majority of searches are done on smart phones, tablets etc and many decisions are made from the results. I was surprised several months ago when I searched for “Italian restaurant near me” and the two place I know did not show up AT ALL! This also got me thinking about how people find us. I did a search for “computer support North Haven” guess what, I WAS INVISIBLE! This is when I started my mission to figure out why and remedy. In this interview I will explain what I found and how to fix it. I was interviewed by my friend Pam Whynot of Ultimate Marketing, Inc. http://www.ultimatebizresults.com/.

Enjoy the presentation, feel free to reach out to me if you have any questions. BTW, you can take advantage of the special offer at the end, thank you Pam!

 

Leia Shilobod is the Co-Founder and CEO of InTech Solutions, Inc., an IT Consultancy providing hardware, software, wireless solutions, VoIP, cloud services, consulting and IT Support for businesses throughout the Greater Pittsburgh area. Last year she published her first book, “The 3 Indisputable Rules Every Manufacturer Must Know Before Purchasing Any IT Product Or Service,” and is currently working on her second, “Cyber Warfare: Real Stories From The Frontlines.” She speaks regularly on topics such as IT Security, Service Management Best Practices, and Cloud Solutions. Since 2006, InTech has had a passion to provide right-fit solutions that leverage technology for business growth and to provide IT Support that is “Worry Free.” InTech’s staff also gives back to our community through our Computers for Kids program, volunteering, and providing a technology recycling program for their clients.

SURGE

To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand—but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time. In his newest book, Surge, prolific small business author Mike Michalowicz shares the five-step process for identifying trends in your marketplace. After reading his from-the-trenches stories and no-nonsense approach, you’ll realize you don t need to wait for a lucky break. You can make it yourself.

What do successful companies—the industry leaders—have in common? They were in the right place at the right time and they moved quickly and efficiently to capitalize on their position.

Easier said than done, right? These rock star companies must have geniuses at the helm. Or were backed by an endless cash reserve. Or maybe good fortune smiled on them. These beliefs have killed countless entrepreneurial dreams. Why? Because it’s easy to get tunnel vision in the day-to-night grind of business ownership, waiting and hoping for that illusive spark that suddenly grows your business.

In his newest book, Surge, Mike Michalowicz busts the myth that spotting trends is for the brilliant or lucky few. A follow-up to his anti-status-quo book, Profit First, Surge reveals the five-step process Michalowicz and others have used to identify the next wave of demand, capture its energy, and ride that wave like a pro.

Featuring stories and case studies from small business owners and entrepreneurial legends, Surge guides you through the critical step of finding the right clients and giving them the very thing they want more than anything, at the perfect time.

Surge is the first in Michalowicz’s “Sweet Spot” series of books promising achievement of the entrepreneur’s dream: a business that fattens the wallet, feeds the soul and streamlines what ideal customers ravenously desire.