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Will Never Die

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Album Review

Repeating the trend they started on 2009’s I’m Not a Fan…But the Kids Like It!, Brokencyde deliver another hot mess of crunkcore with the hater-taunting title Will Never Die. Like their last album, this new effort finds the band once again mixing club jams with youthful, Auto-Tuned rage to create something that sounds like a combination of Akon, Lil Jon, and screamo. This combination creates something that’s party music in almost its purest form, daring the listener to cut loose with thumping club anthems about the dangers of drinking too much Grey Goose egging listeners on as much as it cautions them. The album hits a high point (no pun intended) on “High Timez.” Featuring Daddy X of spiritual ancestors the Kottonmouth Kings, the song takes a step away from the club banger sound in favor of a blunted-out reggae-rap groove that comes together to make a surprisingly catchy weed anthem. If you’re already a fan of these guys, Will Never Die will deliver more of the pounding club jams that drew you to them in the first place, repeating the formula of their first album to give you more of what you love.


Formed: 2007 in Albuquerque, NM

Genre: Hip-Hop/Rap

Years Active: '00s, '10s

Self-described "scene" kids from Albuquerque, New Mexico, Brokencyde (as in "broke inside") mix pop-rap, dance music, and some screamo vocals into a love-it-or-hate-it brew dubbed "crunk punk." Members Se7en, Mikl, Phat J, and Antz first unleashed this sound in 2007 on the indie release The Broken!, an album that bounced between intense screamo dance songs and emo power ballads with a bit of rap. In late 2008, the Suburban Noize label -- home to the stoner rap group Kottonmouth Kings -- signed the...
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Will Never Die, Brokencyde
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