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A fluid discussion about the performance marketing industry including interviews with influencers and tastemakers.
|1||VideoRelevantly Speaking | Brent Csutoras Talks Viral Marketing||This week we’re talking to Brent Csutoras, SVP at BlueGlass Interactive, about what makes good viral content. What types of things typically go viral? What’s the spark that sets it off? How can companies take advantage of content that spreads?||19 10 2010||Free||View In iTunes|
|2||VideoRelevantly Speaking | Don Batsford of 31 Media Talks Search vs. Social Strategies||This week we’re talking to Don Batsford of 31 Media about the differences between tackling a social media strategy versus a search strategy. What factors should you consider for both? What are the strengths and weaknesses of each? Don helps us answe||12 10 2010||Free||View In iTunes|
|3||VideoRelevantly Speaking | Matt Mickiewicz Talks Money-Saving Design||This week we’re talking to Matt Mickiewicz, founder of 99 Designs and Flippa, about how publishers in the performance marketing space can use crowdsourcing to bring down the cost of design work. With 99 Designs you get to harness the expertise of 78||5 10 2010||Free||View In iTunes|
|4||VideoRelevantly Speaking | Kim Kaplan of Plenty of Fish on the Importance of Branding||This week we’re talking to Kim Kaplan, Vice President at Plenty of Fish, about a variety of topics including; their new ad platform, the importance of a strong brand and their foray into offline marketing with Lady Gaga. Plenty of Fish on Twitter. D||28 9 2010||Free||View In iTunes|
|5||VideoRelevantly Speaking | Murray Newlands of Influence People Discusses the Impact of Social Media||If you’ve been a part of the performance marketing space for any period of time you’ve surely run across Murray Newlands’ blog. In addition to his blog leadership, Murray has also co-founded a company called “Influence People”||21 9 2010||Free||View In iTunes|
|6||VideoRelevantly Speaking | JJ McCarthy of eBay Partner Network Talks Quality Click Pricing||This week we’re speaking to the Head of eBay Affiliates for the U.S., JJ McCarthy. After a year ironing out the Quality Click Pricing model, we wanted to get a sense of how well eBay Partner Network thought it was working. JJ also tells us about som||14 9 2010||Free||View In iTunes|
|7||VideoRelevantly Speaking | Chris Pearson of DIYthemes Talks Design vs. Function for Wordpress||If you have a blog, There’s a good chance you use the Wordpress platform to power it. And if you’re using Wordpress, you’re probably aware of thousands of themes that are available to give your site the design look and feel that you want||7 9 2010||Free||View In iTunes|
|8||VideoRelevantly Speaking | Guru Scott Stratten of Un-Marketing on Why Relationships are Essential in Business||Scott Stratten the President of UnMarketing is ranked as one of the top influencers in the world on Twitter, and an expert in Viral, Social and Authentic marketing which he calls UN-Marketing. Scott’s philosophy is simple: Stop marketing. Start enga||31 8 2010||Free||View In iTunes|
|9||VideoRelevantly Speaking | Digg’s Top Female Submitter of All Time||This week we’re talking to Amy Vernon - the top female submitter on Digg of all time. As many of you know, Digg is rolling out a newly overhauled site that changes the way stories are submitted and filtered. How will these changes affect the Digg co||24 8 2010||Free||View In iTunes|
|10||VideoRelevantly Speaking | Jim Lillig of OfferVault Talks Affiliate Marketing Industry Priorities||This week we’re talking to Jim Lillig of Offer Vault about some mission critical points that we need to think about as performance marketers. How can we be more transparent and evolve the affiliate performance marketing industry? How can we shift mo||10 8 2010||Free||View In iTunes|