The Expand2Web Podcast
By Don Campbell
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Small Business marketing tips and techniques from Internet search expert Don Campbell. Each week Don interviews Search experts, small business owners and web consultants to get the very latest tips, tricks and techniques for helping your small business get a steady stream of new customers from Google and Bing searches.
||Customer Driven #8 – Do You Know Who Your Best Customers Are?||Some of your customers are so happy with your business they are telling their family, friends and co-workers about you. But do you know who they are? - This podcast explores how to identify those customers and help them spread the good word about your...||24 7 2014||Free||View In iTunes|
||Customer Driven #7 – What is the Difference Between Getting Reviews and Earning Reviews?||By listening to this series, you know now how important online reviews are to your customer strategy. Now let's talk about how to "earn" reviews. In this podcast, we will talk about the difference between getting reviews and earning them...||8 7 2014||Free||View In iTunes|
||Customer Driven – Episode #6 – How to Get More Online Reviews (How to Ask for Them)||If you listened to the previous shows in this series, you know why getting online reviews is important for any small business. Asking your customers to take a moment and leave you a review will not only help your marketing efforts,||24 6 2014||Free||View In iTunes|
||Customer Driven – Episode #5 – Word-of-Mouth Referrals – The Lifetime Value of a New Customer||You understand the value of your best customers. But do you have a system in place to ask them for referrals? Harnessing the ability of your customers to tell others about your business is essential to growth.||17 6 2014||Free||View In iTunes|
||Customer Driven – Episode #4 – Can Online Reviews Help Your Search Rankings?||Online Reviews and testimonials can help get the word out about your business, but can they help with rankings in Google and Bing? If you listened to the previous podcasts, you know the importance of your online presence,||13 6 2014||Free||View In iTunes|
||Customer Driven – Episode #3 – What to do About Negative Online Reviews||Are you getting online reviews? If you own a business, there’s a high likelihood that you are. Getting online reviews can be a sensitive subject. It’s uncomfortable to think that someone might be saying something negative about the business you've wor||27 5 2014||Free||View In iTunes|
||Customer Driven – Episode #2 – Online Reviews – Why They’re Critically Important for Your Business||Does getting online reviews make you nervous? They can be scary. Your customers are out there saying whatever they please, and there’s nothing you can do about it. Or is there? Would you like to learn how to harness the power of online reviews to help .||23 5 2014||Free||View In iTunes|
||Customer Driven – Episode #1: Why the Experience You Deliver To Your Customers Is So Important For Getting Online Reviews and||Even though you have a great product or service, are your customers’ referrals a little more elusive than you’d like? You’re sure your customer service is top-notch and yet your current customers don’t seem to be talking much about...||13 5 2014||Free||View In iTunes|
||Expand2Web 017: Common Business Website Mistakes||In this session of the Expand2Web Podcast, I talk with website usability expert Aaron Weiche from Spyder Trap. Aaron is Vice President of Spyder Trap, and is also a faculty member at Local University. - I met Aaron while presenting at Local Universit...||29 4 2013||Free||View In iTunes|
||Expand2Web 016: Why Content Is King!||Websites with Blogs get 55% more traffic than other websites. - Why? Because websites with blogs get updated more frequently with unique content. - In this session of the Expand2Web Podcast, I talk with copywriter and digital marketer Jennifer Nice,||16 4 2013||Free||View In iTunes|