The Better Different | We Kill Mediocrity
By Thebetterdifferent.com - Dennis van der Locht
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Join our mission to kill mediocre marketing and lame branding! We the entrepreneurial spirits, marketing executives, CEO’s and start-up hipsters make our way into the lives of millions of people. With the great brands we create, we have the great responsibility to not be lame. The Better Different puts a stop to boring brands and their annoying marketing tricks and interruptive advertising. We share the stories of the brightest and delighted to inspire each other to create better brands and businesses. We have guests that are experts in the fields of branding, innovative marketing, online business, growth hacking, automated marketing, disruptive business models, internal and employer branding, social media, start-ups and everything else you need to grow your brand. Our guests so far include Alison Stratten from Unmarketing (The Unpodcast), Charles Spence (University of Oxford), Anuraag Trikha (Heineken), Ian Stanley (HubSpot) and Victoria Cornwall (Starbucks). We love to hear your feedback on the show and your guest suggestions on Dennis@thebetterdifferent.com. Follow host @Dennisvdlo on Twitter for the latest trends and articles. Don't be a stranger, we make this show for you!
||CleanNudging: How to influence the behavior of your customers | Dirkje van der Ven, Shift | S02E04||In marketing there are a lot of psychological tac…||26 7 2018||Free||View in iTunes|
||CleanCustomer Experience vs. Marketing Technology | Joris van der Waart, CM.COM | S02E03||Technology is getting more important everyday in …||3 7 2018||Free||View in iTunes|
||Clean(Un)Branding Lessons in the age of disruption | Alison Stratten, Unmarketing | S02E02||Looking for inspiration to create a more awesome …||17 5 2018||Free||View in iTunes|
||CleanHeineken: Building a global brand on local insights | Anuraag Trikha, Heineken | S02E01||Every brand marketer and entrepreneur should love…||18 4 2018||Free||View in iTunes|
||CleanInside Secrets to building a winning Inbound Marketing Strategy | Ian Stanley - Hubspot S01E04||The night before the Grow with Hubspot event in B…||3 8 2016||Free||View in iTunes|
||CleanBuilding an audio brand strategy to improve likeability and brand recognition S01E03||Do not underestimate the power of a good audio br…||19 6 2015||Free||View in iTunes|
||CleanHow Starbucks grows sustainable by storytelling from the inside out | Victoria Cornwall - Starbucks||Starbucks is one the biggest brands worldwide and…||18 6 2015||Free||View in iTunes|
||CleanInfluence buying behaviour with sensory branding | Dr. Charles Spence - University of Oxford S01E01||Use multi-sensory marketing and branding to creat…||4 5 2015||Free||View in iTunes|
Great podcast easy to listen to. Very interesting and valuable conversations about marketing of the future. no unnecessarily long talk. highly recommended.
Eindelijk een podcast serie met lef!
Very nice and interesting to listen
very nice to listen to. Prestentator has a fast pace and it remains very interesting to listen to.