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Orba Squara is the indie pop brainchild of Mitch Davis, a New York-based singer/songwriter with an ear for simple, uncluttered melodies. The project was launched in the mid-2000s, when Davis decided to replace his former approach to music — which involved the heavy use of electronics and electric instruments — with a simple, homegrown sound. Using such "organic" instruments as mandolin, accordion, and toy pianos, Davis single-handedly crafted Orba Squara's debut album, Sunshyness. Word of mouth brought the album to the attention of Universal Records, and Orba Squara's debut soon became one of the most licensed albums since Moby's Play, with nine of its ten songs being used in iPod advertisements, television projects, and feature films.