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The Essentials

The Association

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Album Review

Since their biggest hits (with the exception of the kinetic "Along Comes Mary"), were smooth, well-produced love songs, the Association earned a reputation in the late '60s as a soft act — a reputation that was not entirely fair. Their unbridled, bouncy enthusiasm aside, "Windy" was as solidly executed as any pop song of its era, and the ballads "Cherish" and "Never My Love" were articulate, well thought out, and well-executed love songs, while "Everything That Touches You" — perhaps the finest song the Association recorded — deserves to be recognized as a classic. This collection has the necessary hits, though not much else.

Biography

Formed: 1965 in Los Angeles, CA

Genre: Pop

Years Active: '60s, '70s, '80s, '90s, '00s, '10s

The Association was one of the more underrated groups to come out of the mid- to late '60s. Creators of an enviable string of hits from 1966 through 1969, they got caught in a shift in popular culture and the unwritten criteria for significance in that field and never recovered. The group's smooth harmonies and pop-oriented sound (which occasionally moved into psychedelia and, much more rarely, into a harder, almost garage-punk vein) made them regular occupants of the highest reaches of the pop charts...
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The Essentials, The Association
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