By Phil McGee
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Shoppernomics is the podcast for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making.
||CleanEpisode 13 - Mike Storm||Phil and Mike discuss Mike's ShopperBrain Presentation: Understanding & Affecting the Flow of the Customer Journey.||8 1 2019||Free||View in iTunes|
||CleanEpisode 12 - Richard Shotton||Phil and Richard discuss Richard's new book, The Choice Factory: 25 Behavioural Biases That Influence What We Buy||14 12 2018||Free||View in iTunes|
||CleanEpisode 11 - Norbert Schwarz||Phil and Norbert discuss Norbert's paper, "Asking Questions About Behavior: Cognition, Communication and Questionnaire Construction"||3 12 2018||Free||View in iTunes|
||CleanEpisode 10- Will Leach||Phil and Will discuss Will's new book, Marketing to Mindstates.||16 11 2018||Free||View in iTunes|
||CleanEpisode 1 - Maggie Geuens||Phil and Maggie discuss Maggie's paper, Clicks as a Healthy Alternative to Bricks||24 10 2018||Free||View in iTunes|
||CleanEpisode 9 - Robert Jones||Phil and Robert discuss Robert's paper, Exploring The Impact Of Shopper Ethnicity Through The Path-To-Purchase Framework||24 10 2018||Free||View in iTunes|
||CleanEpisode 8 - Peter Steidl||Phil and Peter discuss Peter's book, Neuromarketing Essentials: What Every Marketer Needs to Know||24 10 2018||Free||View in iTunes|
||CleanEpisode 7 - Lyn Falk||Phil and Lyn discuss Lyn's ShopperBrain Conference presentation, Turning the Shopping Experience on its Head||24 10 2018||Free||View in iTunes|
||CleanEpisode 6 - Derick Davis||Phil and Derick discuss Derick's paper, How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise||24 10 2018||Free||View in iTunes|
||CleanEpisode 5 - Charles Spence||Phil and Charles discuss Charles' paper, On The Multiple Effects Of Packaging Colour On Consumer Behaviour And Product Experience In The ‘Food And Beverage’ And ‘Home And Personal Care’ Categories||24 10 2018||Free||View in iTunes|
||CleanEpisode 3 - Jeff Inman||Phil and Jeff discuss Jeff's paper, From Browsing To Buying And Beyond: The Needs-Adaptive Shopper Journey Model||24 10 2018||Free||View in iTunes|
||CleanEpisode 4 - Dan Sheehan||Phil and Dan discuss Dan's paper, In-Store Spending Dynamics: How Budgets Invert Relative Spending Patterns||24 10 2018||Free||View in iTunes|
||CleanEpisode 2 - Gaurav Jain||Phil and Gaurav discuss Gaurav's paper, Hitchiker’s Guide to Numerical Space: Of Anchors, Landmarks and Adjustment||24 10 2018||Free||View in iTunes|