Small Business on the Web: Internet Marketing Podcast
By Rick Breslin
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
This series is dedicated to the resources, techniques, and latest trends to help you build an effective web presence for your small business. We focus on Small Business Web and Internet Marketing including website design and branding, content development and management, web and email hosting, domain names, and other web site news.
|1||CleanVideoQuick Tip - How To Change an Image into a Web Format||Do you need to change an image format? Maybe you need to convert a PNG to a GIF? Or, do you need an EPS file converted to a JPG? SnipShot.com is a very easy to use, web-based image editor that allow you to change image formats. We've put together this||26 9 2008||Free||View in iTunes|
|2||CleanVideoHow Much Is Your Web Site Worth?||Do you know how much your web site is worth? Rick interviews Tom O'Keefe with Bizak - an online business network which computes the profitability and valuation of Internet startups and connects entrepreneurs with investors.||24 6 2008||Free||View in iTunes|
||CleanGoogle Paid Search Clicks Are Down - Why?||Three reasons why Google paid search advertising clicks were down in January 2008 from the previous month. Financial news organizations overreact, resulting in a Google stock price drop, but Rick has a much more optimistic outlook.||26 2 2008||Free||View in iTunes|
||CleanWeb 2.0 for Small Business - Does it work?||You've heard Web 2.0 as an Internet marketing buzz term, but is it right for your small business? Rick and James discuss the features and practices of Web 2.0 and how it could apply to your online marketing efforts.||6 2 2008||Free||View in iTunes|
||CleanQuick Tip - Local Search Engine Marketing||Local search marketing is one of the best and easiest ways to get your website listed at the top of the major search engines such as Google, Yahoo, and Microsoft Live Search (without search engine optimization).||29 6 2007||Free||View in iTunes|
||CleanQuick Tip - Email Signatures to Promote Your Business||Do you have an email signature? If not, you are missing out on an easy and under-rated form of marketing your business online. Here are some tips and guidelines to promote your business with branded email signatures.||19 6 2007||Free||View in iTunes|
||CleanClient Profile - LowellRocks.com||Co-founders Randy and Rob Breton are interviewed about how the website started and how it continues to expand its online community, and they also describe the business side of the site.||3 4 2007||Free||View in iTunes|
||CleanQuick Tip - Thank Your Web Host||Your web hosting provider deserves more credit than they receive. Take a few minutes out of your day and thank your website host for the service they provide.||7 3 2007||Free||View in iTunes|
||CleanWeb Site Primer - 01 - The Planning Stage||Step 1: Planning for your web site. Establishing your online goals and objectives, setting up a timeline, indentifying your target audience, and calculating a budget for your website project.||6 10 2006||Free||View in iTunes|
||CleanWeb Site Primer - 00 - Introduction||Introducing: 10 Steps to Web Success - A 10-episode audio primer and step-by-step guide to establishing an effective web presence for your small business. We will cover the essential steps to take for building your website and publishing the site onlin||13 9 2006||Free||View in iTunes|
||CleanDomain Name Scams: Registrations and Transfers||Internet scams are everywhere, but there has been a large increase in the number of domain name registration scams. Learn about these scammers and how to protect yourself from losing your domain name and your money.||1 9 2006||Free||View in iTunes|