17 episodes

The Business of Being Social - social media video podcast

Social Media Business by Laurel Papworth Laurel Papworth

    • Business

The Business of Being Social - social media video podcast

    • video
    Social Media Mentoring via Zoom

    Social Media Mentoring via Zoom

    A short video on how my social media mentoring works. Either private lessons or else online Zoom sessions. Let me know if you have any questions!
    * fix your Business Suite or Facebook Business Manager, Ad Accounts, Facebook and Instagram ads, pixel apps and more
    * how to create content calendars and engagement and subscriber growth
    * writing and understanding Social Media analytics and Insights reports, analysing and using the benchmarks
    * helping you to research, write and publish Reports, Social Media Strategy and Campaign documents

    • 1 min
    • video
    4 Status Updates for Social Media Engagement on Facebook and Twitter

    4 Status Updates for Social Media Engagement on Facebook and Twitter

    Just because you’ve got a Facebook Page and  Twitter Account doesn’t mean anyone is interested in what you have to say. Or your content is interesting but you feel you aren’t positioning it correctly. Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects or status updates for you to consider.  Which one do you use most? http://laurelpapworth.com/four-types-of-status-updates-for-improving-social-media-engagement-on-facebook-and-twitter/ on iTunes, Vimeo and YouTube. 

    • 6 min
    • video
    Corporate Owned Media vs Social Earned Media

    Corporate Owned Media vs Social Earned Media

    The sacking of a journalist who wrote about corporate columns invading traditional media and my censored corporate article canned by a coompany media unit. What do you prefer? Product journalism from traditional media? Marketing articles from Corporate Media or Process journalism from social media? How does the censorship promotional nature of corporate owned media sit with the impartial articles from broadcast media and the passionate opinions of social media? 

    • 3 min
    • video
    Democracry is Dead Long Live Social Media

    Democracry is Dead Long Live Social Media

    How will social media change democracy? Do we need representational democracy (voting in a mediator) or can we run a direct democracy on Government-as-a-platform. Given that the biggest issues that faced Australia's prime ministerial battle was lack of communication from Government AND Media, should social media be utilised more? For oversease subscribers, this morning Australia's Prime Minister faced a battle against her ex Prime Minister for leadership. 

    • 8 min
    • video
    Social Media Panel with Shel Israel - SMB 13

    Social Media Panel with Shel Israel - SMB 13

    We talk about Facebook and the cruise ship sinking, Wikipedia blackout and SOPA/PIPA and how local government is doing social media. Guest is Shel Israel this week , along with Stephen Johnson (@huxley) Lee Hopkins (@leehopkins) Teå (@tealou) & me. Laurel Papworth @SilkCharm

    • 45 min
    • video
    Mary Poppins - Social Media Business Ep 012 VIDEO

    Mary Poppins - Social Media Business Ep 012 VIDEO

    Chatting with Leah Howard who plays Mrs Corrie in Mary Poppins - and is the Mary Poppins community manager (Facebook and Twitter)

    • 9 min

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