Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers.
On this episode of Promote Yourself to CEO:
3:26 - I explain why figuring out how to hit your revenue goals can get a little tricky, especially if you follow so-called guru advice.
10:11 - You have to understand your sales conversion rate which varies based on what you’re selling, to who, and at what price point.
12:26 - What kind of sales call conversion rate do I see among people, even those without much sales experience?
14:53 - Let’s take a look at conversion rates of some other popular promotional methods.
22:56 - How do I know that the price point advice too many “gurus” give to entrepreneurs isn’t necessarily based on any real data?
27:39 - I discuss the biggest problems I see with offering a one-session service and my minimum price point recommendation for your signature offer.
31:39 - Here’s how building a baseline revenue with a higher-end offer can help you grow your income down the line, without sacrificing your time or salary.
34:55 - Remember this about each product, program, or service you create for your business.
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There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay.
What happens once money comes into a business? Where does it go from there? The lack of real disclosure on this in online entrepreneurial circles has led to lots of people focusing solely on revenue goals, not their business’ actual profitability.
So in this episode, I break it all down, talk some numbers, and tell you exactly what it means to have a six-figure take home income, not just a six-figure business.
On this episode of Promote Yourself to CEO:
3:29 - How much time do you have to invest in your business? Here’s how to take a look at your situation to see what works best for you.
7:16 - How much energy do you have available to you? And what do you need to do to maintain it?
9:48 - Instead of pulling a revenue goal out of thin air, ask yourself this question. I reveal the right way to come up with your number and a free resource you can use.
14:28 - I briefly mention why defaulting to your last salary as your revenue goal won’t work.
15:55 - I talk about what goes into running a business, how to use that information to reverse engineer your target, and a super simple way to figure out your revenue goal.
23:46 - Setting aside a little bit of your profits every month really starts to change the game and your perspective. I break down some percentages in detail.
31:08 - I look at the math behind a $100,000 annual revenue goal and how much you really need to earn to make that your take-home pay.
36:27 - How much tax are you going to pay at this point? This is where you’ll want to get yourself a good CPA.
39:10 - Before wrapping up, I go over the biggest piece of misinformation about growing a bigger business. It stops many from setting a higher revenue goal.
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Get Paid Calculator Profit First by Mike Michalowicz Racheal on Instagram Leave a review on iTunes  

  You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch phrases that come with them on my social media.
Here’s the conundrum, though: when your business crosses into the territory of making seven or eight figures, it can quickly become less about doing what you love and more about grinding things out as an entrepreneur to meet demand. 
So does bigger actually mean better for you? Or is big enough... enough? In today’s episode, I talk about why I believe in creating a big enough business to create an actual business and life you love.
On this episode of Promote Yourself to CEO:
5:54 - I discuss what it was like growing up around entrepreneurs, and the surprising information I recently learned from my mother.
8:16 - Why should you beware of creating a business that grows too fast? I tell you what I’ve seen from businesses that experienced hyper growth.
10:02 - I retell a parable about a CEO and a fisherman that illustrates my point.
12:47 - I describe the time I was at a crossroads when I first heard the parable and the realization I came to after some reflection.
15:30 - The big questions I want you to ask about your revenue goals, and defining a Big Enough Business, the kind that loves you back.
17:10 - An early lesson in my business that serves as an example of why NOT to model your version of success after someone else.
20:05 - An example of what my "Big Enough Business" looks like and why it serves me in creating a business and life I love.
23:55 - How being intentional allows me to succeed without sacrificing my life and without causing me to be in a constant state of emergency in my business.
25:20 - How a big enough business allows you to live in your business sweet spot, and stop dreading Monday morning.
27:50 - How a big enough business and building a business and life you love will mean you must know your non-negotiables. 
29:40 - Does focusing on a big enough business, mean you lack ambition?
 34:00 - The questions I want you to ask to define your big enough business.
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The CEO Collective Racheal on Instagram Leave a review on iTunes

Visibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll grow your business.
So how can you feel more confident and empowered in the spotlight? In this episode, I talk with my friend Erica Courdae, a CEO Collective mentor and Diversity, Equity, and Inclusion consultant, about what it’s been like to have more visibility than ever before and how you can more confidently embrace greater visibility for your business and message.
On this episode of Promote Yourself to CEO:
5:54 - What kind of visibility journey has Erica gone on? She talks about her roller coaster ride since 2018 and the dilemma she faced in 2020.
11:51 - Erica used to say yes to every opportunity. Now a bit more discerning about what she takes on, she discusses the key pieces that helped her handle the demand for her time.
15:21 - What does it take to get your message out into the world? We reveal why consistency is key to gaining and handling greater visibility.
17:26 - Having this missing piece really makes things easier when you find yourself suddenly confronted with more demands for your time.
23:25 - How has Erica navigated exposure to larger audiences with people who may vehemently disagree with her message?
31:59 - There’s a difference between visibility for yourself as an individual and visibility for your message.
40:50 - To wrap up, I go over a couple of key points I want to make sure you take away from this episode.
 
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Pause on the Play The Four Agreements by Don Miguel Ruiz “CEO Confession: The Darkside of Visibility with MegAnne Ford” Racheal on Instagram and TikTok Leave a review on iTunes

Do you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media.
So what is social media good for? Most of it now works best for nurturing your existing audience. But in this episode, I talk about my experiment with TikTok and reveal what I look for when leveraging it to attract brand new people to my business.
On this episode of Promote Yourself to CEO:
2:36 - I discuss the social media landscape that existed when I first started my business and the magic space you need to best leverage a new platform.
5:15 - What happens when you miss your window of opportunity on a social media platform?
8:20 - I reveal my hypothesis about what makes TikTok different and get into how I decided to play around with it.
16:38 - I’m committing to six months of posting to TikTok five times a week as my goal. What’s my secret to staying consistent on this (or any other) platform?
19:17 - How is my experiment going? I share what I did and what has happened in the two and a half months since I started (as of this recording).
27:02 - I disclose some of my videos that took off and reveal what I’ve learned so far using the platform. It makes me feel even more confident in my TikTok hypothesis.
34:49 - What platform can you use to help you amplify your message? (It doesn’t have to be TikTok!) And why is passive marketing online a myth?
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Marketing Strategy Intensive ConnieGoogleQueen on TikTok Racheal on Instagram and TikTok Be Kind Coaching

You know you must get in front of more potential clients to grow your business. So you make plans to get more visible, whether it’s through interviews or guest blog posts or videos or whatever. Yet, you feel this anxiety creep up at the thought of getting more visibility.
So what do you do when the concept of putting yourself out there more feels scary and intimidating? In this episode, I dive into how to prepare yourself for more visibility (even if you feel like you’re not ready) so that more opportunities show up more quickly for you and your business.
On this episode of Promote Yourself to CEO:
2:57 - Let’s start with the easiest place to set yourself up for success. Ensure these are ready to go before you start the process of increasing visibility.
7:40 - How do I pitch myself? I give an example of how I have everything prepared before an interview and how you can do the same.
10:33 - I make a pitching recommendation that helps if you’re already feeling nervous about putting yourself out there.
12:26 - How do you pitch yourself cold to someone? Follow this process to get the most success out of it.
13:59 - How can you prepare yourself for the mindset challenges that come with more visibility? I discuss my biggest worry about the first attract marketing method I used and how I got over it.
19:19 - I encourage you to do this if you want your visibility strategy to involve video but you feel really self-conscious about it.
24:03 - There’s a dark side to visibility, and it can feel scary for women in particular. What can you do about it?
27:36 - When you pitch yourself and gain visibility, you’re going to get people rejecting you. Here’s the approach I take when that happens.
Show Links
Marketing Strategy Intensive
“How to Go Pitch Yourself with Angie Trueblood”
“From Not Ready Yet to Ready for Next Level Visibility with Nicole Otchy”
“CEO Confession: The Darkside of Visibility with MegAnne Ford”
“Patriarchy Stress Disorder with Dr. Valerie Rein”
Need to write a bio? Use this. - Alexandra Franzen
Yet another way to write your bio. - Alexandra Franzen
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