Cuban reggaetón singer Jacob Forever started his music career as a member of the popular Havana vocal trio Gente de Zona. ∙ When he inked a record deal in 2016, he became the first solo reggaetón artist signed to one of the three major labels. ∙ Forever’s breakthrough single, the hypnotic “Hasta Que Se Seque el Malecón,” was a Top 10 hit in 2016 and was nominated for a Best Urban Fusion/Performance Latin Grammy Award. ∙ The video for 2017’s “Quiéreme” was directed by Jessy Terrero (known for Wisin & Yandel’s “Aullando” and Chingy’s “Right Thurr”) and has racked up more than 132 million views. ∙ He’s been featured on songs by Enrique Iglesias (“SÚBEME LA RADIO REMIX”), Thalía (“Todo”), and Beatriz Luengo (“Más Que Suerte”).