Be the Voice
By David Spark
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Interviews with individuals that have developed a voice within their industry using new media tools like blogs and podcasts to drive business growth.
||Blogging should be a core responsibility of a CEO||Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center in Boston, Massachusetts, and author of the blog, "Running a Hospital." Summary: Paul ...||6/16/09||Free||View In iTunes|
||Social Media Realities: Interview with Patty Azzarello – The Discussion||This is the second part of my two part interview with Patty Azzarello. Patty actually interviewed me and here's the discussion that came afterwards. I ...||3/2/09||Free||View In iTunes|
||Social Media Realities: Interview with Patty Azzarello||I've included this interview Patty Azzarello conducted with me along with the discussion we had with live callers. I think you'll find these interviews valuable ...||2/21/09||Free||View In iTunes|
||Don’t make ads, make news||Interview with Bob Thacker, Senior VP of Marketing and Advertising for OfficeMax, about building a new voice with their "Life is beautiful. Work can be ...||1/20/09||Free||View In iTunes|
||Word of mouth marketing is a lot easier than you think||Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and founder of GasPedal, a word of mouth marketing ...||12/20/08||Free||View In iTunes|
||Attach yourself to a problem that matters||Thornton May is a futurist, anthropologist, cognitive scientist, and an incredibly entertaining guy. The combination of all three has made him a thought leader in ...||12/16/08||Free||View In iTunes|
||It’s OK to be a dork online||David Meerman Scott is the author of "The New Rules of Marketing and PR," "Tuned In," and the forthcoming book, "World Wide Rave." Summary (David Meerman ...||12/11/08||Free||View In iTunes|
||Begin by listening||Social media consultant Chris Brogan is one of the top 200 bloggers and considered one of the top 50 men in social media. Summary (Chris Brogan): Large ...||11/10/08||Free||View In iTunes|
||Be the media rather than surround the media||Joe Pulizzi is the founder and Chief Content Officer for Junta42, a custom publishing and content marketing search engine and resource. Summary (Joe Pulizzi): Launch your own ...||10/17/08||Free||View In iTunes|
||Speed to cool||Bill Ryan is the cofounder of Mandala, a branding and messaging services company. I sat down with Bill Ryan in his home in San Francisco ...||10/14/08||Free||View In iTunes|