Be the Voice
By David Spark
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Interviews with individuals that have developed a voice within their industry using new media tools like blogs and podcasts to drive business growth.
||Blogging should be a core responsibility of a CEO||Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center in Boston, Massachusetts, and author of the blog, "Running a Hospital." Summary: Paul ...||6/16/2009||Free||View In iTunes|
||Social Media Realities: Interview with Patty Azzarello – The Discussion||This is the second part of my two part interview with Patty Azzarello. Patty actually interviewed me and here's the discussion that came afterwards. I ...||3/2/2009||Free||View In iTunes|
||Social Media Realities: Interview with Patty Azzarello||I've included this interview Patty Azzarello conducted with me along with the discussion we had with live callers. I think you'll find these interviews valuable ...||2/21/2009||Free||View In iTunes|
||Don’t make ads, make news||Interview with Bob Thacker, Senior VP of Marketing and Advertising for OfficeMax, about building a new voice with their "Life is beautiful. Work can be ...||1/20/2009||Free||View In iTunes|
||Word of mouth marketing is a lot easier than you think||Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and founder of GasPedal, a word of mouth marketing ...||12/20/2008||Free||View In iTunes|
||Attach yourself to a problem that matters||Thornton May is a futurist, anthropologist, cognitive scientist, and an incredibly entertaining guy. The combination of all three has made him a thought leader in ...||12/16/2008||Free||View In iTunes|
||It’s OK to be a dork online||David Meerman Scott is the author of "The New Rules of Marketing and PR," "Tuned In," and the forthcoming book, "World Wide Rave." Summary (David Meerman ...||12/11/2008||Free||View In iTunes|
||Begin by listening||Social media consultant Chris Brogan is one of the top 200 bloggers and considered one of the top 50 men in social media. Summary (Chris Brogan): Large ...||11/10/2008||Free||View In iTunes|
||Be the media rather than surround the media||Joe Pulizzi is the founder and Chief Content Officer for Junta42, a custom publishing and content marketing search engine and resource. Summary (Joe Pulizzi): Launch your own ...||10/17/2008||Free||View In iTunes|
||Speed to cool||Bill Ryan is the cofounder of Mandala, a branding and messaging services company. I sat down with Bill Ryan in his home in San Francisco ...||10/14/2008||Free||View In iTunes|