For Business Leaders, By Business Leaders Lead2Goals

Our episode 15 guest, Troy Hoffman, founder of Simpluris, recalls from his own experiences and discusses the importance of finding a balance between working on the business and working on yourself. He and Lead2Goals' Scott De Long discuss this and other aspects of his approach, successes and more.
In January 2007, Troy Hoffman opened the doors of Simpluris, Inc. with a small team of experts. Within 5 years, Simpluris has become a nationally recognized claims administrator with 50+ employees, offices in 3 states, and has received recognition from Inc. 500 for its achievements. Before Troy built Simpluris, he was hired as the Director of Class Action Services for a well-known settlement administration company that at the time did not work in class actions. During his tenure there, he took the non-existent Class Action department and created brand recognition on a national scale. His accomplishments included the development of case administration systems, comprehensive data tracking technology, and a core training system increasing efficiency and accuracy. Troy has been a leader in developing comprehensive information technology structures that service clients with improved case management tools, producing cost-effective case solutions lowering administrative costs for clients. Troy’s unique combinations of competencies coupled with Simpluris’ experienced team, offers its clients an innovative and cost effective case administration partnership. Troy is a frequent guest lecturer in the industry on class action related topics, including online claims filing, class notice campaigns and other current issues within class action administration. Troy earned both his undergraduate degree in Multi-National Financial Management and his Masters in Performance Management Psychology from Florida State University.
Learn more about Simpluris by visiting www.simpluris.com.
For Business Leaders, By Business Leaders is a weekly podcast series brought to you by Lead2Goals, a business management consulting firm based in San Clemente, California. Learn more by visiting www.lead2goals.com.

In episode 14 of For Business Leaders, By Business Leaders, Benefit Associates' Managing Partner, Jennie Rello, talks about establishing business processes to ensure multiple branches are putting out a consistent message with consistent service. 
Jennie is the managing partner of Benefit Associates. She directs the administration department, specializing in staff development and financial operations, and has worked with retirement plans since 1983.
Jennie is the current President of Entrepreneur Organization (EO) of Orange County. The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 12,000 influential business owners with 170 chapters in 53 countries. Founded in 1987, EO is a catalyst that enables leading entrepreneurs to learn and grow to infinity and beyond.
Benefit Associates has been helping employers with their retirement plan needs since 1982. They believe in continuity of account management and close contact with our clients, their legal counsel, and tax advisors. They know that the same answer is not right for every employer, so they focus on client-driven objectives and design plans that are workable and congruent with the client's goals.
Learn more about Benefit Associates by visiting their website.
For Business Leaders, By Business Leaders is a weekly podcast series brought to you by Lead2Goals, a business management consulting firm based in San Clemente, California. Learn more by visiting www.lead2goals.com.

Our episode 13 guest, Susan Asay talks about what lead her to start her business, APEX PROaupair. Susan had a specific need and when she couldn't find a company to deliver that need, she opted to start a business filling that need; this is her story.
About Susan:
As a working mother with two children, a demanding career and no local family support, I personally understand the challenges that families face looking for high quality childcare. Not only is it time consuming, it’s also a very difficult and emotional process to navigate alone.
apex PROaupair is a boutique au pair agency dedicated to matching American host families with experienced professional au pairs. Our unique programs ensure that families can find the right experience to match their needs, whether they have a new baby, multiples, a toddler or a child with special needs and have a wonderful cultural exchange experience in the safety of their home. Founded in 2008, PROaupair is designated by the U.S. Department of State and is the only au pair agency specializing in live-in professional childcare.
Learn more about apex PROaupair by visiting their website.
Learn more about Susan Asay by visiting her LinkedIn page.
For Business Leaders, By Business Leaders is a weekly podcast series brought to you by Lead2Goals, a business management consulting firm based in San Clemente, California. Learn more by visiting www.lead2goals.com.

Our episode 12 guest, Chris Bates of Zone Media, Inc., talks about his experience as an entrepreneur and how his approach has allowed him to fulfill his goals and more. Specifically, he talks with Lead2Goals' Scott De Long about the importance of listening as a leader and how to best position your team to be successful.
 
Chris Bates is a serial entrepreneur that has been featured on the Inc 500/5000 list of fastest growing companies a rare four times including 12th in the nation for software. His companies have also been featured by the Orange County business journal in the top 10 of the best places to work in Orange County, Ca. He currently Co-Owns two businesses under Zone Media, Inc. including celebrated music performance academy www.LosRiosRockSchool.com and global SAAS business for the Performing Arts www.TeacherZone.com. When he's not working on his businesses he is busy hanging out with his beloved wife Marci and their two boys surfing, golfing and playing music together.
 
Learn more about Chris by checking out his LinkedIn page.
 
For Business Leaders, By Business Leaders is a weekly podcast series brought to you by Lead2Goals, a business management consulting firm based in San Clemente, California. Learn more by visiting www.lead2goals.com.
 
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Our episode 11 guest, Alice Kao chats with Lead2Goals' Scott De Long about her company's corporate culture. Specifically, she shares her experience working with her team and partners in developing core values and climbing toward the corporate culture they wanted for their business; one that has provided opportunities for success and expansion!
 
In 2012, Alice Kao co-founded Sender One Climbing--the largest indoor rock climbing gym company in the Los Angeles and Orange County metro areas--with her business partners, Wes Chu and Wes Shih (who is also her husband). Sender One has a straightforward mission—to create wondrous spaces where people can discover themselves and connect with others…through climbing.
Prior to joining the climbing industry, Alice had a successful career as an international sales and marketing executive for four separate toy companies and, prior to that, as an investment banker. She discovered climbing in 2008 while living and selling toys in London. Climbing guided her through tough personal times and sparked her closest friendships.

Learn more about Alice's company, Sender One Climbing by visiting their website at www.senderoneclimbing.com.
 
For Business Leaders, By Business Leaders is a weekly podcast series brought to you by Lead2Goals, a business management consulting firm based in San Clemente, California. Learn more by visiting www.lead2goals.com.

Our episode 10 guest, Skylar Lewis sits down with Lead2Goals' Scott De Long to the importance of corporate culture.
 
Skylar Lewis is a 31 year old, self taught entrepreneur with a passion for personal development. Skylar grew up in small town with a modest upbringing. This has fueled him to create success and make a positive impact on the world around him. Skylar started in real estate at the age of 18 and failed miserably. From there he started many businesses, all which failed. At age 22 he started in the financial services industry and built a million dollar company. After selling it, he moved into the restoration industry where he is currently scaling up a Fire and Flood Restoration company which generates 6+ million in revenue and has 40
employees. He gets his fulfillment from high growth opportunities and mentoring
his team.
 
Learn more about Superior Restoration by visiting their website at www.SuperiorRestore.com.
 
For Business Leaders, By Business Leaders is a weekly podcast series brought to you by Lead2Goals, a business management consulting firm based in San Clemente, California. Learn more by visiting www.lead2goals.com.